Advertising on Facebook

Advertising in FacebookPreamble

Advertising on Facebook is actual, as the Facebook currently is the most popular social network on the Internet. In addition to communicating with friends using the Facebook you can develop your business by using paid advertising in Facebook (promoting products and services, acquiring new customers and getting traffic to your business website). In particular, you can use a paid form of advertising – Facebook PPC and CPM advertising.

By using Paid Facebook PPC advertising the website visitors you will be getting will be remarkably targeted, which meаns you’ll be paying money fоr exactly the people you want оn your business website – the people who have searched fоr certаin keywords related tо your products or services.

Of course, Facebook PPC advertising is instаnt and аlso оffers yоu overall flexibility. Once yоu have set up your аccount аnd spent sоme time wоrking оut whаt аll the settings dо, setting up potential cаmpаigns will tаke you less thаn 10 minutes.

So, here we discuss:

  • Features of  Paid Advertising on Facebook
  • Running Effective PPC Campaigns on Facebook
  • Best Training for Facebook Advertising
  • PPC and CPM Advertising in Other Big Social Networks
  • Conclusion and Notes

1. Features of  Paid Advertising on Facebook

Despite the fact that the Facebook PPC advertising platform is much younger than Google AdWords, yet Facebook offers the competitive conditions, can be significantly cheaper and even more effective.

Hyper FB TrafficThe PPC Advertising on Facebook is arranged in a different way than other PPC advertising platforms, as it is especially made for Facebook and no other platforms.

To get started with your PPC campaigns, just log into Facebook and click on Advertising at the bottom of the page. You do not need necessarily to have a Facebook profile to make and run your PPC on Facebook. However, it does help to get better understanding of the social networking website previous to beginning to promote your ads.

Here are the main features of Facebook PPC and CPM advertising that you should know:

a) The Facebook PPC and CPM advertising can be highly targeted

This is achieved by the fact that the advertising platform has a very clever algorithm that provides a specific ad to those who can really take an interest of it. Therefore, carefully choose Location, Age and Sex, Keywords, Workplace, Relationship and Languages, etc. The more accurately you specify the conditions, the mote targeted will be your traffic. So, Google PPC targets people based on what they are searching for, Facebook PPC targets people based on who they are.

b) For Facebook PPC has no strictly fixed price

You can calculate the Facebook PPC and CPM cost during the set up procedure of generating your ads. You can simply enter different targeting criteria and continue through the process until your achieve the last step – which deals with costs. At this step the system will offer you bid price of other ads competing in your niche. When your ads really runs on the network the only Facebook ads cost you bear is when a prospect really clicks on your ads. So these can be highly targeted prospects if you do it right.

c) Facebook does not allow your ads to point directly to affiliate page (URL)

Your link should direct persons to a product review page on your website, or to a related type of page on Facebook. If you create a page on Facebook you can invite your customers and subscribers to be your Facebook friends and ask them to become your Facebook page fans. If some persons visit your page and see that their friends are fans of yours, it will be like getting a personal recommendation – and this raises your possibilities of getting sales.

2. Running Effective PPC Campaigns on Facebook

a) How it Works?

The Facebook provides great opportunities to promote the business in its network. Yes, you may need more time to explore all the possibilities and take advantage of them, but we hope that these efforts will have a big effect like a boomerang. Here are the most common approaches for advertising in Facebook:

  • PPC and CPM Advertising
  • Creating and Using Fun Pages
  • Using Account

These ways of getting traffic differ significantly from each other, let’s look at them briefly.

Beginner’s Guide to Facebook Advertising

b) What’s the Price?

When advertising on Facebook you can choose between two cost models:

  • CPC (cost-per-click)
  • CPM (cost-per thousand impressions)

CPC simply means that you pay when someone clicks on the ad, while CPM means that you pay for each 1,000 people who have seen it. Both cost models use a bidding system (an auction when the cost depends on what other advertisers are willing to pay for clicks or impressions from the same demographic).

When you start the advertising activity on Facebook, you will be able to choose:

  1. Or a daily budget
  2. Or a budget for the period of validity
  3. Or a total amount you want to spend

The minimal cost for advertising on Facebook per day is from 1$ to $ 5, but you may have to spend more, depending on the purpose for which you are optimizing advertising.

Your budget is actually formed by choosing a bet type (cost per-click or cost-per-impression), your audience (such as, the audience with very specific interests, behaviors and demographics), and many other factors will affect on how many people will see your ads within your budget.

After you choose an advertising goal and create ads to meet that specific objective, you can use the Ads Manager to track how your ads are working!

Visit the Facebook Ads Guide to learn more about the objectives you can choose from and the specs for your ads.

c) Basic Steps for Advertising on Facebook

Advertising on Facebook can be easy if you follow some logical steps. Also, advertising on Facebook provides greater flexibility. When your ad is underperforming you can change its attributes, edit the text, increase or decrease your bid, or adjust the target audience. You also can use your successful ads as templates by clicking “Create a Similar Ad” in the editor.

Step 1: Decide What to Advertise

First, you need to decide and let Facebook know – what your ad should link to. For example, you can send users to a specific website, or you also can direct users to your Facebook Page, or to other pages (your business has created on Facebook, such as events or places).

Step 2: Pick an Advertising Goal

Once you’ve chosen where your ad should link to, come to a decision what you want to obtain. If you want to build your social media presence by driving fans to a Facebook Page – select Get More Likes option, if you want to promote specific content on Facebook such as a blog post –  select Promote Page Posts option, if you want to drive traffic to a website – click See Advanced Options. All these options are worthy of testing.

Step 3: Design Your Ad

The Facebook ads consist of a simple 25-character headline, a 90-character description, plus a thumbnail photograph. Facebook automatically suggests these, but it’s often much better to rewrite them for your supposed audience. These can be updated in real-time, so don’t be worried of trial and error. Facebook shows images at 100×72 pixels, so be sure to use a picture that will still be clear even when it’s displayed in a smaller sized format (although the system automatically resizes images for you).

Also, Facebook has a lengthy set of advertising standards associated to what you can and can’t post. So, before you write any copy, be sure to refer to the advertising and marketing guidelines.

Step 4: Target the Ad

When advertising on Facebook you can narrow your ad’s audience by targeting specific users (by location, by age, by gender, by interests, etc.). Also, in advanced options, you can segment your audience by relationship status, college attended, languages spoken, workplace, or just your own fans.

Step 5: Set Name, Schedule and Pricing

At this step you give the name to your advertising campaign, and then set your schedule and budget. The name should be unique, most likely something related to whom you are targeting.

Then, you need to tell Facebook how much money you are prepared to spend. This can be a daily budget (or a sum of total spending while the ad runs). The payment is either per click (you pay every single time someone clicks your ad), or per thousand impressions (you pay every time one thousand people see the ad). Also, you can set ads to run routinely or through a specific date and time.

Step 6: Pay for the Ad

After submitting your ad, Facebook will prompt you for the payment (by credit card, direct debit, PayPal or a Facebook Ad coupon). Billing is performed monthly. Also, the system can hold your ad, usually for about a day, so it can approve its content.

Step 7: Monitor Your Campaign

When your advertising on Facebook is running, you can follow its progress by working with the Ads Manager tool (accessed from the left-hand side of your account). The ads manager displays detailed info about your campaigns, which includes budget, spending and schedule.

Clicking an ad campaign will take you to a dash panel with even more info, including set of charts and performance metrics. From here you can view how many people have seen your ad, how often it shows up in news feeds, number of clicks and click-through rates. The two most important metrics are clicks (what you’re paying for and also, actions, which show that people are interacting with your ad).

Step 8: Generate a Report

This is a very handy thing, as you can export reports from the Reports Tab in the Ads Manager. These are spreadsheets (or HTML files), that can be used to evaluate and compare your ads. This crucial function provides the complex data and in particular shows the enterprise-level insight into an ad campaign, for example, such as the demographics of people who are clicking on your ad, amount of time between clicks on an ad, etc.

3. Best Facebook Advertising Training

3.1 Free Facebook Advertising Training

There are free and paid training resources for Facebook advertising training for the Internet marketers. We believe that among the free the best are: Facebook BlueprintFacebook for Business and Beginner’s Guide to Facebook Advertising.

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a) Facebook Blueprint

The Facebook Blueprint is by far the most valuable part of these new training offerings. Facebook offers a series of 41 course lessons covering wide ranging marketing topics.

I’ve gotta admit that I’m impressed with these offerings. Facebook struggles to educate, but this is a really nice course format. If you’re looking for a free resource for beginner Facebook marketing training, Blueprint is a great place to start.

I’ve gotta admit that I’m impressed with these offerings. Facebook struggles to educate, but this is a really nice course format. If you’re looking for a free resource for beginner Facebook marketing training, Blueprint is a great place to start.

I’ve gotta admit that I’m impressed with these offerings. Facebook struggles to educate, but this is a really nice course format. If you’re looking for a free resource for beginner Facebook marketing training, Blueprint is a great place to start.

b) Facebook for Business

The Facebook for Business is another free source for learning marketing on Facebook. Among other important things you will learn:

  1. Your Facebook Page (You’ll know how to set it up and how to connect with customers)
  2. How Facebook Adverts Work (Facebook is different to other ways of advertising because you can get your advert to just the right people. You’ll learn how choose the audiences for your adverts, and how you can reach them at any time, on any device).
  3. Measuring Results (With Facebook measurement tools, you get incredible insight on how your adverts perform. You’ll learn how to track your advert results and how you can improve them for even more impact).
  4. Creating an Advert (You’ll know how advert creation tool can help you to create targeted adverts to reach all the right people for your business).
  5. Power Editor (You’ll know how to use a tool for advertisers who operate at scale and need precise control of their adverts, advert sets and campaigns).
  6. Business Manager (You’ll learn how to use a tool that lets advertisers manage all of their advert accounts, pages, apps and permissions in one place).

c) Beginner’s Guide to Facebook Advertising

The Beginner’s Guide to Facebook Advertising is another very good source for Facebook advertising training.

It is a competently built tutorial that briefly will help you gain experience in matters: How to create a Facebook Page for your business; How getting started with Facebook ads; How choosing an objective for your Facebook campaigns; How using Ad Sets to create a budget; How choosing the perfect target audience; How selecting where you want your ad to display; How to determine which type of ad to create; and other.

3.2 Paid Facebook Advertising Training

advertising on facebookUsually, the paid training programs for advertising on Facebook are the money making programs, where the experienced marketers share their experiences in specific techniques use.

The program is considered good if it gives very clear and complete answers to the following main questions: How to work with your profile, How to work with the target audience, How to create a business page, How to increase conversion, How to automatically create a huge flood of leads for products or services, How to advertise on Facebook and How to continuously increase earnings.

Taking into account the above, we advise you to pay attention to FBInfluence and FBProfitFormula money making programs, as these programs are designed by experienced professionals and are very popular.

4. Conclusion and Notes

So, the Facebook PPC аdvertising application оffers bоth CPC аnd CPM rates models, which is great. Even much cooler аre the effective tаrgeting optiоns they оffer. With Facebook PPC progrаm you cаn nоt оnly tаrget keywоrds but аlso you can tаrget key users, countries (аll the wаy dоwn tо men аnd women), etc. You could possibly find thаt Fаcebook PPC is а less costly аlternаtive tо Google PPC tоo!

To what you should pay special attention at advertising on Facebook:

Be sure to choose high quality images, since 80% of the impact is created in the image! The Facebook ad images display at a resolution of 100 pixels wide x 72 pixels tall, on the other hand, you should get images with a greater resolution than this so that your image seems to be clean.

Also target on keywords. While making images make sure you have target keywords that increases your visibility. Make use of the related words as close as achievable. It will give you an edge against your competitors.

Select your target audiences correctly, make use of the opportunity mostly to reach in particular who you want. Opt for the “precise interest options” to get associated with people who share a specific interest similar to your proposals. You can even target fans of Facebook pages that have a fan base that is related to your proposals.

Set a daily budget that won’t crack your budget, even if you max it out every day. Bid a few cents higher than the lowest suggested bid and regularly try to improve your ads and CTR over time. A daily budget of at least $10 is a good spot to start, then once you figure out that your campaign is lucrative you can scale up your budget.

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