Best Social Media Tools
Updated: May 25, 2018
Using the best social media tools (social media management tools) can greatly streamline and consolidate your social media marketing efforts.
The social media management tools refer to software designed for marketers to publish to social media platforms. Users can post to many social media platforms at once, respond to customer inquiries quickly, and work in teams without creating any duplication of efforts.
Which is the best tool to use for you? Typically, self-service tools are best suited for small and medium businesses and enterprise tools are best suited for large organizations. However, there are exceptions to every rule, so we urge you to research and tools that best meet your needs.
The list below contains information on 3 of the best social media marketing management tools, platforms and services to help manage and scale your online marketing efforts on the social Web.
Best Social Media Management Tools
Price: Free: (3 Social Profiles, Basic Analytics Reports,Message Scheduling); Pro – $9.99/month, billed annually
The HootSuite is one of the leaders in social media marketing software. It allows its customers the ability to promote their brand through social channels, generate quality leads, and increase social traffic to their websites, all within one easy-to-use platform. So, the customers are able to connect their Twitter, Facebook, LinkedIn, Google+, and other social media pages through the system in order to schedule posts, monitor brand mentions, reply to messages, and more.
The HootSuite provides a great overview in a number of dashboards so you can set your social media streams the way you like, assign conversations to your team members and automate publishing of articles from feeds you specify. Cross social media publishing is made very convenient with the option to schedule your posts in advance. Also, recently HootSuite included the option to generate social media campaigns to create awesome interactive marketing promotions for your audience. Now it’s a breeze to target your peers and get them involved with your business.
You can try the free Hootsuite for individual accounts first to get used to Hootsuite and once you feel confident with the tool, start using the paid version.
Price: Free (4 social profiles, 10 scheduled posts per profile); $10.00/month (10 social profiles, 100 scheduled posts per profile); $99.00/month (25 social profiles, 2000 scheduled posts per profile)
The Buffer is a new and more intelligent way to promote what you want on social media networks. What it does is simple. You add updates to your Buffer queue and it will be posted according to the schedule that you specify. It’s like your special package you can use anytime to fill with great Tweets, Facebook stories or LinkedIn updates. Just drop them in and you don’t have to ever get worried about when it will be posted, it’s all taken care of by Buffer for you. The quality, with which the system is doing these tasks, deservedly carries it to the best social media tools for marketers.
So, the tool let you schedule a post for a specific time, or just post anything you to all of your networks want immediately. Then, it’ll let you follow up and see all the replies, retweets, click stats, and more from each of your posts, right from a combined desktop.
The most important part, though, is the all your social networks part. With a free account, you’ll be able to post simultaneously to one Twitter, App.net, Facebook (on your personal profile or a Page), LinkedIn account, and Google+ Page, and store up to 10 posts in your queue to post later. If you upgrade to an Awesome plan for $10/month, and you can add up to 12 social networking accounts and post to them all at once (or save an unlimited number of posts in your queue). That suddenly makes it a lot more useful.
c) Sprout Social
Price: 30-day free trial, Delux – $59.00 per user/month; Premium – $99.00 per user/month; Team – $500.00/per month, 3 users
The Sprout Social is for you if you’re looking for a cleaner dashboard and some additional analytics with all your posts. It will help you not only to draft, schedule, queue, and post messages in the social media world, but it also enables you to assign and manage tasks among team members and track and measure your social media performance. Also, it is a premium tool among the social media management tools.
With Sprout Social you have the capability to publish content to Facebook, Twitter, Google+, and LinkedIn simultaneously from a single box. That will definitely help save time when you’re trying to get a message out to all of your social channels at once. Of course, as a best applying, you should always personalize your messages for each social network. Another interesting publishing feature is their Viral Post Send-Time Optimization, which allows determine the optimal post times for content to maximize engagement.
The Sprout Social will be the right tool for some businesses, and they are continuously evolving and adding new features. Fairly recently they added the ability to publish to LinkedIn company pages and they are looking at adding new features over the coming year, making them among the best social media tools for business.