Best Ways to Promote a Website
Updated: May 24, 2018
Knowing the best ways to promote a website important for any marketer.
One of the biggest problems of online businesses for today is how to promote a website and how to get more traffic to website to increase sales, especially in a context of increasing competition. Fortunately, there are many effective ways and strategies which can help to increase website ranks on search engines, thereby increasing traffic to a website.
Also, there are some website promotion methods and developing techniques that are less dependent on search engine ranks, for example, like using email lists for promoting products and services. Site promotion can be done in a number of ways and strategies inside of this way. The best approach for website promotion is to compile and use a range of methods that work best for a particular case, and use it as a system.
Usually needed website promotion tools are presented as the system ready for implementation. The set of website promotion methods may differ depending on the purpose of the online money making opportunity and the segment and characteristics of the market, where the opportunity is planned to be realized. For example, in one case the preference may be given – to website promotion by mailing lists, and in another case – to obtaining mainly free traffic from search engines, and so on. Anyway, when you choose the business opportunity for you to look closely at how the program gives the answer to the question – how to promote a website. If this section is presented poorly, then this program should be rejected.
It is the process of bringing more traffic to your website. This result can be achieved in many different ways. One of the most popular is the process of improving the ranking of your website in the search engines – SEO. Other popular methods include: Email Marketing, Search Engine Marketing, Affiliate Marketing and many others.
It is the number of people who visit your website. Whether you’re selling something online, putting out information about your company, or whatever, more traffic means more potential sales. If you don’t promote your website, your traffic will probably be around zero.
So, we discuss here:
- Variety of Promotion Ways and Strategies
- Website Promotion Ways
- Website Promotion at the Subsequent Phases
- Conclusion and Notes
1. Variety of Promotion Ways and Strategies
The main feature of the website promotion process is the need for continued (ongoing) performance of promotion works and improvement of the methods used. On the one hand, it is necessary to apply well-established website promotion methods, and on the other hand, it is necessary to learn new techniques in order to be ahead in terms of promotion and marketing process development. The promotion techniques are a mushroom growth, its development is difficult to keep up, even for professionals.
Nevertheless, you must find the strength to learn in time about the new promotion methods and apply them to your benefit. Of course, it is not easy and it is time consuming, but this is the path to success. So, when you choose the money making opportunity to buy – learn how serious and much attention is paid by the author of the program to the promotion techniques. No adequate website promotion – no traffic, no traffic – no sales.
2. Website Promotion Ways
Usually, every Internet marketer has his own set of methods for website promotion, based on knowledge, experience and references. Nevertheless, here we summarize the main ways to promote a website at two stages: used in the initial phase of website creation and used in the subsequent stages of its development.
a) Use SEO Rules at Website Creation
Website promotion starts with the stage of its creation. So, strictly adhere to the SEO rules at each web page creation, this will contribute to their good perception by search engines and you will get more visitors (traffic). Learn rules of website design to avoid big mistakes and to create starting positive potential for website promotion.
b) Optimize Your Website Pages
The web page optimization is an important and a required element of website promotion. Since search engines, primarily evaluate the content quality, the content of your web pages should be properly optimized. This is especially true for the home page and sales pages. Web page optimization covers spreading all the relevant keywords over the corresponding pages of the website, and using them in a direct match in the text and META data on these pages. Learn more about how to optimize your web pages. Do not forget to check out your web pages, for example, by the use of Web Page SEO Analysis Tool.
c) Submission to Search Engines
Perform free manual submission of your website to main search engines. Most important is the submission to Google, Yahoo and Bing. Be sure that your website is constructed well, with proper META tags, keyword density and relevant content. You can use the list from Free Web Submission website to perform your manual submission.
d) Submission to Web Directories
Submission to web directories is a good way to build link popularity which will help your website rank higher in the search engines. As to Wikipedia “A web directory is not a search engine and does not display lists of web pages based on keywords; instead, it lists websites by category and subcategory”. Most web directory entries are also not found by web crawlers but by humans. The categorization is usually based on the whole web site rather than one page or a set of keywords, and sites are often limited to inclusion in only a few categories. Web directories often allow site owners to submit their site for inclusion, and have editors review submissions for fitness. Do not forget to submit your website to DMOZ and Yahoo, they are the two main web directories, you need to get your website listed in. Use the list of Best Web Directories to submit your website.
3. Website Promotion at the Subsequent Phases
a) Promotion by Creating Links
The Link Building is the practice of building links to your website. To improve the search engine ranking of your website it is important to get as many links to your site as possible. The more links with niche keywords, the higher will be your search engine ranking. Building links is time-consuming. You can get hundreds of links coming back to your website by performing directory submission, article submission, social bookmarking, DMOZ submission, and search engine submission, etc. Learn more about link building.
b) Promotion by Writing Articles
As to Wikipedia “Article marketing is a type of advertising in which businesses write short articles about themselves as a marketing strategy. A primary style for the articles includes a bio box and byline (collectively known as the resource box) about the business”. Writing articles is one of the most effective and time-tested among free promotion tools on the Internet (except for some sweat equity). Permanent writing and posting articles in a niche will gain you qualified traffic to your website, and it will convert to sales. Also, you may become a trusted and noted expert in your field of business, that will also convert into sales. Use Instant Article Wizard – Jonathan Leger’s software that will guide you through writing a professional standard article in just minutes. Also take a peek at The Amazing Article Formula, – if you are going to write articles, you might as well make them as powerful and effective as you can.
c) Promotion by Email List
Email marketing is an approach of communicating directly with a target audience to market your website. Term “Email marketing” is used in general to refer to any emails sent to potential customers in relation to your website. Email marketing is a very effective tool for informing customers on developments and future events, also for attracting new customers by your website offers. The creation of such lists is time-consuming process and requires special attention, since customers must feel that they have been remembered and proposals that they receive are in their area of interest. So, success in email marketing does not come from thoughtlessly blasting out email ads without working to build your own customer base. The basis of successful email marketing is to build existing in-house customer lists, augmenting them by outreach through outside mailing lists. Your own email list allows you to develop a long-term relationship with your online audience.
d) Promotion on Social Networks
Social networking sites provide unexampled opportunities to get the word out about yourself and your business. Networking tools, provided by such sites as Facebook, Twitter, Windows Live, and Google Buzz, are great for keeping in touch with people. Once banned from the business world, now the social networking promotion gives you the power to take an active role in managing your brand by creating interactive profiles (micro websites) with your product or service information. You can use this opportunity to get potential clients discussing your products, posting comments and reviews and thereby continually promoting your business. Unlike the outdated SEO techniques which generate traffic for a few days and then disappear, social networking offers you never ending results.
e) PPC Marketing
Pay-Per-Click (PPC) is an Internet-based advertising model used on search engines, content websites and advertising networks where advertising clients pay only when a consumer clicks through the ad to visit that client’s website. Typically, the PPC ad is based on keywords to reach a designated target market. When the consumer enters a keyword or phrase into the search engine that matches the client’s keyword list, the ad is displayed. The ads appear adjacent to or above the natural search engine results. The largest PPC providers currently are Google AdWords, Yahoo! Search Marketing and Microsoft Ad Center. The minimal Cost-Per-Click (CPC) varies based upon competition for the keywords and the search engine’s standards. So, with pay per click marketing you buy search engine traffic based on relevant keywords bought in an auction model. You pay for every click so targeting is important. Learn more about PPC.
f) Promotion on Forums
Forum Marketing is a great way to promote your website, also, forum users, in general, are open to making online purchases. Many forum users are experts in the specific topics covered by the forum. So, forum marketing is a sort high level promotion strategy because making a pretty impression in front of this experienced audience can help you in marketing efforts. You can make a list of 8-10 forums that will be worth your time using the following main criteria: Look for forums that have at least 2,000 members and 10,000 posts; Make sure the forum gets at least 15-20 new posts on a daily basis; Avoid forums hosted by your direct competitors.
The above methods can be very beneficial to you to compile your own programs to promote your website or blog. Some of these methods require time in order to feel the results. For example, if you’ll enjoy writing articles as a way to submit traffic to your website, you will feel the result only after 5-6 months of release of 2-3 articles per week. Of course, this is a great and serious work, not everyone can perceive it. Or, if you’ll use the PPC method, you’ll need near 2-3 months to collect adequate statistics for your website and to make conclusion on which keywords are most beneficial for you at traffic submission.
4. Conclusion and Notes
Before getting leads and converting them into customers, you’ll need to attain another major objective: attracting traffic to your website. You should intensively promote your website using the bets promotion ways.
Of course, there are many ways to get website promotion made effective. But listed above are the best, and if you select several of these and concentrate on doing them consistently over a period of time, they’ll yield the return in increased website traffic that you’re looking for.
Deciding how to promote a website, we remind you of the following:
Prior to everything else, you need to fill up your website with great, relevant, targeted and high-quality content. High-quality content that can go viral is a guaranteed way of generating targeted visitors to a website (visitors that can eventually become customers). The opportunities are almost unlimited and are guaranteed if your content is well-written, innovative, exciting, relevant and, of course, original.
When choosing website promotion ways don’t forget to use the power of social media networks, as by means of using social media, you can create a separate profile page for your website, brand or product where you can engage directly with your active and prospective consumers. Also, you can build discussion groups and communities in these social websites and build a network of like-minded individuals (all potential audiences and customers for your brand).
Improve your online presence by the use of local business directories, as they are one of the best ways where the local business owners can promote their business. Services like Google+ local, Bing local, Yahoo local, Yelp, Manta and others can help you to list your local business and gain focused exposure to your targeted audience in your local area. This will be a good addition to the best ways to promote a website.