Finding a Niche FAQ
Updated: May 24, 2018
On this page we provide a list of questions and answers on finding a niche topic and market niches study, which you might find interesting and useful for you.
As we are closely watching the development of the home based business market niches we invite you read the FAQ section and to take part in the discussion of this topic.
The questions listed below come from the practical knowledge and activities on market niches search and market niches study.
We hope that this will be mutually beneficial and we will be grateful for your comments. We will use your comments to improve our content on the topic – how to earn extra money.
1. What is a Market Niche?
Market niches address specific needs of groups of people (or potential customers). In some cases, niches are divided into sub-niches to meet the specific needs of customers. For example, furniture is in the main stream of the market but some people might be interested in kitchen furniture, some might be interested in bedroom furniture, etc.
If you are looking for a quality tool for finding a niche (searching and analyzing), we believe that for today the Micro Niche Finder (created by Brad Callen) is one of the best tool on the market for market niche analyses.
2. What Types of Market Niches Exist?
There is a big variety, as it is predetermined by a variety of human activities.
In the segment of human business activities – it is predetermined by the types of goods and services, which people produce and sell. As many types of goods and services exist – as many market niches exist. Sometimes marketers divide the niches into sub-niches to have a more detailed understanding of the subject.
The sea of Internet market niches – is a sea of keywords and phrases, which make economic sense. But if more specifically, the online marketers prefer the market niches suitable for affiliate programs, since they are paid.
3. What are the Main Features of Internet Market Niches?
Of course, the Internet market niches have their own characteristics and they are essential. That is what attracts millions of people to engage in online business of different type. The most significant features are the following:
- High level of openness and accessibility
- International character
- Flexibility and rapid development level
- Availability of information
- Lower level of investment for the Project starts
- High level of marketing communications
4. How the New Market Niches Appear?
The new market niches appear as soon as the new products and services appear in the market. Many marketers are closely watching the development of market niches to be among the first in a new niche, as it usually promises good returns.
Therefore, to find the new market niche ideas and implement them successfully, it is considered as a big success in online business.
5. Why do I Need to Strictly Define My Market Niche?
It is because every market niche (or sub-niche) characterized by its own level of demand and offers, and by its own level of competition!
You can’t enter into a business until you have a clear understanding of these basic characteristics, otherwise you will lose time and money. So, at finding a niche, keep in mind that you’ll have to study it seriously, since it is quite possible that thousands of online marketers are working with the same keyword (s) and can make your a strong competition.
6. How do I Find a Market Niche?
In an online business it means – to find one (or a set of keywords) relevant to your niche, which have the economic sense and a certain level of queries in search engines, and also taking into account your ability to overcome the competition.
The marketers solve this problem by the use of free or paid keyword search tools (like, LongTailPro, Keyword Researcher, SEMRush, etc) and niche finders (like, Niche Reaper, Jaaxy, ect). The choice of these tools is big, but fortunately, they almost all offer a free or trial option, that allows you to easily choose a convenient for you tool.
7. How do I Evaluate a Market Niche?
You perform the evaluation of a market niche by evaluating the niche keywords that describe it adequately.
Telling the truth, it is the most difficult issue to resolve for Internet marketers and there is no simple answer to the question. This is due to the fact that this task is a complex mathematical task and refers to the tasks of multi criterion optimization.
The majority of both paid and free keyword search tools, unfortunately, do not give the correct answer to this question. For example, the use of known Google AdWords Keyword ultimately give you the basic characteristics of keywords for your niche, but it does not give you the instrument on how to choose the best keyword from the list for your market niche, and this is the most important.
8. How do I Compete in a Market Niche?
First of all, you should know that, as a rule, the market niches in which there is no competition, are not money niches. The only exceptions are new market niches for a short period of time.
To compete in a market niche the online marketers mainly do two things: they provide better content on their web pages and provide a big number of backlinks to their websites.
In addition to this, many marketers publish articles, they are active in social networks and have their own email lists. All of this allows them to maintain leadership in the niche. So, to compete in a niche, you should do the same thing, but with the best quality.
9. How do I Change a Market Niche?
In this mode of action you should be very careful, because you can harm your existing web pages that may already have a certain rating and a certain number of visitors!
If you enter a new market niche, it is better to create a new section on your website, and the web pages, that are useless, to remove. Gradually making such a change, you can redirect your website to another niche.
But if the niche does not fit the main business theme of your existing website, it will be better to create a new website. You can dramatically change the niche for the existing website only when the existing website is not effective and you do not need more the old niche.