How to Get Paid Traffic to Website
Last edited: June 12, 2018
How to get paid traffic to website – this is an important issue for many marketers. Let’s try to systematize some answers to this question.
There are plenty of paid traffic sources on the Web from where you can buy targeted traffic to your website, as online advertising is a multibillion dollar industry. The paid advertising and marketing on search engines and social media accounts for over 50% of the overall ad spend (taken over by Google, Microsoft, and Facebook).
The beneficial thing about the paid online promotion – is that it’s very easy to get started an advertising campaign and it could attract a bunch of targeted traffic in the short time. But the bad thing – is that it may be successful only in the short-term because when you stop your advertising campaigns the traffic may stop.
However, online advertising is highly flexible and effective (in terms of ad targeting, spending, and tracking) and it generally means that if you have a strong marketing strategy, then your online advertising campaigns can bring in a higher return on expense for the short-term as well as for the long-term.
So, here we discuss:
- Main Paid Traffic Pricing Models
- Main Segments of Paid Traffic Sources
- Additional Segments of Paid Traffic Sources
- Making a Strategy for Driving Traffic
- Conclusion and Notes
1. Main Paid Traffic Pricing Models
Before you start your advertising campaigns on third-party platforms, you need to understand how you pay for traffic, in other words, what pricing models for the paid traffic are used in the online advertising market.
There are many advertising pricing models like Cost Per Click (CPC), Cost Per Mille (CPM), Cost Per Action (CPA), Pay Per View (PPV), Pay Per Call, Retargeting, Shopping Ads, Local Ads, etc.
But the main ones are the three:
- CPC (Cost Per Click)
- CPM (Cost Per Thousand)
- CPA (Cost Per Action)
a) CPC (Cost Per Click)
CPC, also well-known as PPC (Pay Per Click) means that you don’t pay if nobody views your ads, and even when they do see your ad, you don’t pay except if they in fact click on it. These ads are usually displayed in text form, quite possibly with a small image.
The price that you pay per click is determined by the marketplace value of the keyword you are interested in. This is calculated by your advertising quality score and the competition for the keyword you want to target.
The CPC advertising can help you increase your business with a relatively low cost using Google AdWords, Bing Ads (Microsoft), 7search or other related services to create your CPC campaigns (PPC campaigns). The text, pictures or video ads with a cost per click pricing model is an easy and effective approach to support your online business efforts and good answer on how to get paid traffic.
b) CPM (Cost Per Thousand)
Under a CPM arrangement, the advertiser confirms to pay the publisher a pre-specified amount of money for every 1,000 ad impressions served. This correctly means that the publisher is paid for every ad shown.
The CPM prices can vary from less than a dollar to three figures, meaning that showing 1,000 ads can generate a few cents in earnings or more than $100. That variety is so large because the compositions of audiences from website to website varies significantly. The websites that can provide access to the targeted and valuable Web traffic can demand higher CPMs, while those providing relatively unattractive audience will be able to demand much less.
c) CPA (Cost Per Action)
Under a CPA pricing model, also known as Pay Per Action (PPA), the advertiser pays only for clicks that subsequently see visitors complete some specific action. The desired action to be performed is determined by the advertiser. This action can be, for example, – a purchase of a product, sign-up for a newsletter, sign-up for a membership, download of a document or countless other steps. So, it is a pricing model that requires even more steps to be completed in order for the publisher to be compensated.
This form of advertising is essential for affiliate marketing, where the publisher is compensated for each sale or other non-monetary transaction, which they’re able to generate for the advertiser. This is obviously a low risk for the advertiser since they pay only for transactions that generate their desired outcome.
2. Main Segments of Paid Traffic Sources
Despite the large number of paid traffic sources, they can be separated by segments. This will allow you to streamline the activity of finding the best sources for you, and also to find the cheap paid traffic.
Main Paid Traffic Sources Segments:
a) Search Engines
When you are looking for an answer to the question how to get paid traffic, first of all pay attention to Search Engine Marketing (SEM) or more commonly known as PPC (Pay Per Click) advertising, as it’s the quickest way to attract more customers to your business. But remember, it’s also one of the most expensive traffic sources as well, therefore, you need to carefully experiment.
The real cost per click differs and it will depend on the keywords that you are putting in a bid. For example, it can be as low as $0.05 per click or can be more than $50 per click (especially when using Google).
Here are the top sources for paid traffic from search engines:
Google AdWords facilitates a wide range of advertising models like CPC, CPM, CPA, Pay Per Call, Retargeting, Shopping Ads, Local Ads, etc. and it lets marketers create text link ads, banner ads, and rich-media ads. The greatest thing when using this resource is that you pay only for results and you can start out your campaign in a few minutes. Also, they offer free AdWords credits to new marketers.
Google also provides a completely automated advertising solution for small businesses called Google AdWords Express! It lets you advertise your business on Google, Google Maps, and relevant partner websites, even if you don’t have a website.
Minimum spend: N/A, minimum CPC: $0.01
The Bing Ads (Microsoft) is similar to Google AdWords and its forces almost one-third of U.S. Web searches. Its ratio is proceeding to get greater over time as Bing now powers AOL search as well.
The finest thing about Bing Ads is that its paid traffic quality is better than that of Google and the cost per click is lower. It means your return on the expense on Bing Ads could be better than Google AdWords. And just like Google AdWords, Bing also provides the free Bing Ads credits to new promoters.
Minimum spend: N/A, minimum CPC: $0.05
The 7search is a PPC advertising network that places your ad on websites, including niche search engines and partner websites across the Web. It is a self-sufficient advertising network and therefore it lets you tap into the target audience that you can’t find on Google or Bing. And more. It offers lower prices than of Google AdWords and Bing Ads, also for the top countries for searches including U.S., Canada, U.K., and Australia.
Minimum spend: N/A, minimum CPC: $0.01
A LookSmart is a veteran of the online search advertising industry. Founded in 1997, it utilized a directory model to become one of the first consumer-facing search Web sites. Today, LookSmart is a premier search advertising network which focuses on supporting its advertiser base through a syndicated network that specializes in PPC text ads. They also are offering a $50 matching coupon for new advertisers and if you’re an affiliate marketer then you get a $250 matching coupon.
Minimum spend: $50, minimum CPC: $0.01
b) Social Networks
Social networks form another powerful segment of paid traffic sources. This segment is booming in popularity and that’s why social media advertising investing is explosive. It’s a great channel to reach active Internet users and generate traffic to your website or to improve the visibility of your brand name.
The Facebook Ads is the largest social network on earth with over 1 billion daily active users. If there’s one thing that makes Facebook Ads stand out from its competitors or search advertising or any other promotion program, then it’s their advertising and marketing targeting options. One more interesting thing about Facebook Ads is that it’s not only great for sending traffic to your website but it can also increase the posts on your Facebook Page, get more likes for your product or brand, get more installs for your mobile app, get more views for your video, etc.
Minimum spend: $1.0-$5.0, minimum CPC: $0.01
The YouTube Ads allows you promote on the world’s most popular video sharing platform, which is also the second biggest search engine. It supports a wide range of advertising formats and units like display ads, overlay ads, skippable & non-skippable video ads, and sponsored cards 9 (see YouTube advertising formats).
The finest thing about video ads is that you pay only when a person engages with your ad, and it means if they skipped it before 30 seconds (or the end) then you won’t be charged. Also, they provide a built-in analytics so that you can see how your advertisements are carried out and this allows you make modifications appropriately.
Minimum spend: N/A, minimum CPC: $0.01
The LinkedIn Ads (or LinkedIn Business Solutions) allows you promote on the world’s biggest professional network (it has over 420 million users). Just like Facebook Ads, LinkedIn Ads provides leading-edge targeting options. For example, it allows you to reach a targeted specialized audience by job title, industry or company size, and other. Also, you can quit your ads at any time as there are no long term deals.
The LinkedIn Ads offers two advertising formats – Sponsored Updates and Text Ads. You pay for clicks or impressions. Its average CPC or CPM are on the high side but it’s the best platform for B2B targeted paid traffic.
Minimum spend: $10, minimum CPC: $2
The Twitter Ads (or Twitter for Business) allows you promote on Twitter, the most popular micro-blogging platform (it has over 350 million active users). Twitter Ads offers unique advertising choices like Promoted Tweets, Promoted Accounts, and Promoted Trends. You can begin a Twitter advertising campaign to drive traffic to your website, to get more app downloads, or to gain more followers or visibility for your tweets.
And there’s no minimum spend required. You have complete control over the situation, and you can start and stop work at any time.
Minimum spend: N/A, minimum CPC: N/A
The Instagram for Business lets you promote on the most popular photo-sharing website on the Web. Instagram now has over 450 million monthly active users and it is receiving more advertisers than Twitter. Instagram offers a variety of advertising formats like photo ads, video ads, and carousel ads.
You can begin an advertising campaign to get more traffic to your website (and conversions), or to get more mobile app installs (and engagement), or to get more views for your articles, posts and videos. Remember, you can generate an Instagram advertising campaign via Facebook as well.
Minimum spend: $1 – $5, minimum CPC: $0.01
The Pinterest Ads (or Pinterest for Business) allows you reach more people on Pinterest with “Promoted Pins”. You can advertise your best “Pins” so that it will catch the attention of more audience and you pay for engagements or visits to your website.
Since Pinterest is a female-dominated social network (about 80% of Pinterest users are female), it is a terrific platform to target women. The only trouble is, Promoted Pins are available to U.S. based business accounts only and, it’s invite-only.
Minimum spend: $1 – $5, minimum CPC: $0.01
The StumbleUpon Ads are in fact full web pages itself and it uses a cost per view (CPV) pricing model. It’s a good for content promotion and all you need is your URL and content – article, video, slideshow, etc. It has 40 million users, but at the same time it has the potential to send more traffic than any other social media platform.
The best thing about this advertising platform is that you can earn free traffic to your website in addition to the paid traffic. The CPV depends upon the targeting and ranges from $0.10 to $0.50 per Stumble. Also, you can target audience by gender, age, location, device, and interests.
Minimum spend: N/A, minimum CPC: $0.10
The Reddit Ads make it possible for you advertise on Reddit, the most well-known social news website with over 220 million users. This platform offers two promotion programs, one – is self-serve, and the other – is managed ads. Both uses a CPM pricing model.
Self-serve ads let you buy “Sponsored Headline”, while managing ads lets you buy video ads, banner ads, and mobile ads.
Minimum spend: $5.0, minimum CPC: N/A
The Tumblr Business lets you advertise on Tumblr, one of the most popular micro-blogging platform with over 520 million monthly users. Tumblr allows brands to create content and then promote it via Sponsored Posts, Sponsored Video Posts, Sponsored Day, etc.
Minimum spend: N/A, minimum CPC: N/A
c) Display Advertising
The Display Advertising is all about ads on popular websites and it involves a variety of ad formats like text, pictures, flash, audio, video, and other. This type of promotion usually uses a CPC or CPM costs model and it means you have to pay out for each click or ad view. Display ads are low-cost when compared to search advertising as the CPC is very low when compared to search ads. So, it’s a great selection for advertisers who want to attract massive traffic, obtain quick visibility and get cheap paid traffic.
The Google Display Network is the most well-known and biggest advertising network on the Web, connecting millions of advertisers, publishers, and customers. It lets you promote your online business across the Web by displaying your ads on the Google Network, including Google AdSense publishers, Google properties like Google Finance, YouTube, Gmail, … and DoubleClick associates. The paid traffic quality is not as wonderful as search ads, but it’s an excellent way to reach more people promptly and create recognition of your brand so that they may visit your website when they need what you’re promoting.
The BuySellAds lets marketers purchase media directly from some of the most popular websites, at scale. It’s in fact the simplest way to buy show ads, text link ads, and sponsored content as it gives instant access to thousands of self-sufficient publishers at once. Also, ads are organized by category.
3. Additional Segments of Paid Traffic Sources
If you want to expand your search for best paid traffic, you can additionally use segments of the sources listed below. See the additional paid traffic sources list:
a) Media Buying
The Media Buying is all about purchasing advertisements on publisher websites, applying automated ways. It involves the real-time bidding, automated placements of ads, and identifying new websites. Media buying usually uses a CPM prices model. It can also be at a fixed charge (for example, per one month). Media buying doesn’t include promotion on Google, Bing, Facebook, and other.
Here is a list of advertising networks from where you can buy traffic at scale:
- CBS Interactive
- ONE by AOL
- Vibrant Media
- Rocket Fuel
b) Content Distribution
The Content Distribution systems display a combination of picture + text ads as a professional recommendation on their publisher websites. It normally shows ads at the end of a blog post or a web page as Sponsored or Related content. Such platforms use behavioral targeting to improve the quality of the traffic and most of them stick to a CPC pricing model. It is highly popular among viral blogs and websites, as they use it to generate more page views by sending traffic to one of their sponsors.
Here is a list of the best websites of content distribution for getting cheap paid traffic:
c) Pay Per View
The PPV (Pay-Per-View) is a promotion model in which you pay for page views (not for ad views, clicks, events, or conversions). The traffic sources and the prices depends on the marketplace from where you have bought the traffic. The good thing is that the price per view can be as low as $0.001, and it can be shown as a pop-up, pop-under, or in a new browser window or tab. So, studying how to get paid traffic do not forget about PPV.
Both Traffic Vance and Media Traffic had a high conversion rate. The one thing missing from Media Traffic is more volume. Here are the recommended PPV sites:
The Pop-Under ads is a type of promotion that id closely related to Pop-Up ads and its uses a PPV advertising model. It is less frustrating than a pop-up ad as it displays the ad (which can be a banner ad or even a full web page) under the current browser window. Once more, it is only good for rising the traffic to your website and never to attract sales or prospects.
Retargeting is a type of online advertising in which you’re targeting users who previously visited your website and left without taking an action. It is desirable to perform retargeting advertising, as less than 5% of the first time visitors convert to customers. So, if you have an e-commerce website and you used a PPC campaign to attract targeted users, then it’s more possible that they will leave your website without buying or signing up.
Many people don’t like to see ads on a mobile, but in fact, people are spending a lot of time on their mobile devices. The number of Google searches on mobile devices is more than that of computers in over ten countries. Also, it means that mobile as a platform is important for promoters as well. If you are an advertiser on Google AdWords, or Bing Ads, or Facebook Ads then you can easily target a majority of the mobile users. Anyway, examine the list of the best mobile ad networks that are great to buy traffic from mobile apps and websites.
4. Making a Strategy for Driving Traffic
In order to know exactly how to get paid traffic and achieve good results at the lowest cost, you must first create the adequate Strategy for Driving Traffic to your website. Moreover, this strategy should also include the activity on free traffic driving, as the combined approach is the best and used by many Internet marketers.
Such a strategy can be represented by a set of rules that must be strictly adhered:
Rule 1. Combine Free and Paid Advertising Methods
Many online marketers make the mistake of based completely on one or the other approach (methods of traffic driving).
For example, focusing on the free advertising methods will slow-moving the progression of your business website down. Although you can build terrific long term backlinks from free promotion, but you do not get adequate immediate traffic to see success early. For this reason, many people give up and their online business have no chance to be successful.
Also, depending 100% on paid advertising is not the best strategy both. Surely it’s great to get quick traffic and begin to see outcomes from your advertising methods. However, if 100% of the advertising you do is paid, you can by no means stop carrying out it, as at the moment you stop your ads – the traffic stops. This is why it is not a good way to build a long term business advertising strategy only by the use of paid traffic.
So, when you create your Strategy for Driving Traffic combine some free and paid methods to get best paid traffic and free traffic.
Rule 2. Perform SEO
Perform SEO for each of your web page or post! For you, it should be a basic principle, as it is the basis for getting the free traffic from search engines to your website. These works relate to On-Page-SEO.
Also include in your Strategy for Driving Traffic the activities on creating backlinks for your website. These activities relate to Off-Page-SEO (Link Building) and may include – article publishing on popular e-zines, participation in the forums, blog commenting, etc. Regular performance of these activities will creates a big number of quality backlinks to your website and you will see a steady growth in traffic.
Rule 3. Carry Out Experiments on Paid Traffic Driving
Unfortunately, each online market niche has its own features and may react differently to the traffic driving methods used. Therefore, in order to find the best operating techniques for driving traffic for your case, you need to experiment.
This especially is true for the paid traffic and sources you use to get paid traffic to your website. Most of the major paid traffic sources have a minimum limit for funds spend for advertising. You can use this circumstance to start your advertising campaigns with little money on a number of advertising platforms.
As your ad campaigns run – track results carefully and exclude cases unprofitable for you. In this way, step by step (by successive approximations), you will find the best solutions.
On our website you also can read about some of the most effective ways of paid traffic submission:
5. Conclusion and Notes
So, if you start out a new business and want to dive into the online promotion space then the most effective way is buy paid traffic on various traffic sources like search engines, social media networks, display ads, video ads, etc. But before you do this, make a strategy for your actions so as not to incur unnecessary costs.
When deciding how to get paid traffic pay special attention to:
First, make your list of paid traffic sources on segments (Search Engines, Social Networks, Display Advertising, other). This will significantly streamline your work and costs, as well as it will let you easier identify the profitable sources, also for the cheap paid traffic
Do not rule out from your traffic strategy the efforts on getting free traffic, as after the termination of payments for paid traffic you can lose traffic to your website as a whole.