Making Money with Facebook
Let’s discuss what approach to master making money with Facebook is the best. This can be especially useful if you are new to this issue and you face a serious problem in learning about Facebook and wanting to know thoroughly how to make money on Facebook.
You may know that Facebook is the biggest social network with more than 800 million members. Of course, the prospects of your market niche are using it. Every day Facebook users review, comment or press the “Like” button much more than 2 billion times. The Facebook users are posting near 30 billion items of content every single month. The latest study by Forrester discovered that of U.S. adults (who use social networking sites) 96% of them are Facebook members.
Our days the Facebook is the most visited website in the world. Taking into account such a huge potential, many people want to know better how to make money on Facebook. Certainly, you are no exception, and the proper development of making money with Facebook – should be one of the main parts of your SMM activities.
Our days the Facebook is the most visited web site in the world. Taking into account such a huge potential, many people want to know better how to make money on Facebook. Certainly, you are no exception, and the proper development of making money with Facebook – should be one of the main parts of your SMM activities.
So, here we discuss:
- About Facebook in Brief
- Facebook Ads and Pricing Model
- Master Facebook for Money Making
- Conclusion and Notes
1. About Facebook in Brief
Facebook may have started out as a social network for college students, but, by now, nearly everyone with an Internet connection is using it. With the 25 million small business pages and 1.23 billion monthly users (62% of whom log in on a daily basis), Facebook is a great platform for connecting with your target audience.
With such a large user base, ignoring Facebook really isn’t an option for most marketers. You can bet your ideal market is using Facebook nearly every day. The question is: how do you target all of those users with your marketing? The good news is that the Facebook advertising platform allows you to zero in and specify the type of people you’re looking for. You can target by location, demographics, and interests.
For making money with Facebook you need to know that it has three tools (Pages, Ads and Groups) that can be used by anyone. Each of these alternatives has its own purpose, and they can be combined for higher reach.
Pages. Facebook pages are very similar to profiles, but for businesses, organizations, and public figures. Users can “Like” a page, which means they’ll instantly receive updates from that page in their news feed. Users also have the choice to “Like” a page, but not follow it (users also can follow some profiles). While profiles need a mutual relationship between friends, pages can be liked by any individual, without a condition for the page creator to accept a fan. They also don’t have a limitation on the number of friends/fans they can have (unlike profiles, which are limited to 5,000 friends). Benefits – pages are free and easy to set up, drawbacks – it can be hard to get a foothold and build a fan base with a page.
Ads. Facebook provides an amazing targeted marketing platform. You can create ads targeted at specific geographic areas, ages, education levels, and even the types of devices used for browsing. Facebook also lets user’s close ads they don’t like and “Like” a page right beneath an advertisement. Benefits – ads have powerful targeting parameters, drawbacks – ads can get expensive, depending on your goals.
Groups. Facebook groups are similar to discussion forums, but with additional features that pages and profiles have (like a wall). You can create groups related to your industry or product offerings as a way to reach out to potential customers. Benefits – groups are free and have high levels of engagement, drawbacks – groups can be very time consuming.
So, Facebook provides a wide range of tools for marketing.
2. Facebook Ads and Pricing Model
a) Facebook Ads
Depending on your objective, you can use Facebook advertising to bring prospects directly to your website or invite them to sign up for a newsletter, blog or email promotions. So, once you have decided to invest in a Facebook marketing program and set up your account, the next step is to create ads that will help you achieve your overall goals. Planning your campaign is essential, because Facebook has a multitude of advertising options for desktop and mobile platforms.
There are many different types of ads available for use depending on your end goal. If you want to market yourself or your page, it is best to take a step back, grab a notepad, and focus on your main objective.
These ads can include an enticing photo or video with brief text designed to drive visitors to your company’s website. This is the most direct way to gain new customers, and often includes special offers to encourage an immediate purchase.
External Link Ads
If you have a blog post, you can use these ads to bring visitors to that site. These ads, which typically have brief text and a link, appear in Facebook’s Newsfeed, making it easy for visitors to “Like” your page or offer comments.
Multi-Product Carousel Ads
With this option, you can display up to three different products with a link to your store. Many retailers like these ads because they give consumers more than one reason to click on your link.
Many retailers use photos to showcase their products. As the old saying goes, “A picture is worth a thousand words.” Facebook lets you target consumers with engaging photos, brief text and a link to your store.
Do you want to show someone using your product? Create an engaging testimonial? Show consumers how your product operates or give them different views (front, side and back, for instance)? Video ads can do all of the above, and more. Today’s consumers love the movement, action and authenticity of videos, making them a natural choice for online retailers.
Text ads can be a great choice if your product or service is not photogenic, or if you want a lower-cost campaign, since there’s no need to hire a photographer or videographer. These ads may not generate as much traffic as a photo of video ad, but can still create new leads for your business.
These ads have one purpose: increase the number of “likes” for your business’ Facebook page. This feature helps you target more consumers who may be interested in your products and services.
Promotional Offer Ads
Consumers simply click on these ads to receive your offer, along with instructions on how to redeem it. It’s an excellent way to generate immediate sales and give shoppers an opportunity to see what other products or services you offer.
The field of online advertising is evolving at a rapid pace, and Facebook is no exception, In January, Facebook introduced a new option called lead ads (which allows businesses to offer a “context card” with more information on their offers). So, if you want consumers to sign up for your newsletter, you could include information about that content on your context card.
b) Facebook Pricing Model
When advertising on Facebook you can choose between two cost models:
- CPC (Cost Per Click)
- CPM (Cost Per Thousand Impressions)
CPC simply means that you pay when someone clicks on the ad while CPM means that you pay for each 1,000 people who have seen it.
Both cost models use a bidding system – an auction, and the cost depends on what other advertisers are willing to pay for clicks or impressions from the same demographic.
So, how much you’ll have to pay to advertise on Facebook?
This question is somewhat hard to answer since the cost depends on the competition. If there are many advertisers aiming towards the same demographics as you, the prices go up and if you’re alone, advertising becomes a lot cheaper. This, however, doesn’t mean there’s no way to eliminate high advertising costs – on the contrary. If you understand how Facebook works, you’ll be able to lower your Facebook ad spending considerably.
3. Mastering Facebook for Money Making
The power of Facebook and the variety of opportunities to use it for business, led many marketers to the need for training for using tools for social media marketing.
To master Facebook for money making I advise you to pay attention to the programs:
a) Facebook Ads Launch Pad
Price: $9.00, one payment
The Facebook Ads Launch Pad offers simple techniques and tools to create your ads that can convert based on real case study by Kim Garst (an influencer in social media marketing). With this mini course you don’t need to spent much money and this mini course teaches everything you need to know on how to create successful Facebook ads including telling you all the tools and practical strategies for your ads to convert.
This course comes with 6 mini video courses with duration of about 30 minutes each whereby it provides you step-by-step formula to create a great converting Facebook ad and and specifically includes:
- Start the Course – Introduction to Facebook marketing
- Facebook Ad Basics – The 4 important elements in a Facebook ad and Kim Garst’s personal ad strategy
- The “Likes” Campaign – How to get the right likes for your fanpage at reasonable price
- Boosting Posts – The importance of selecting the right post to boost
- Running a Basic Ad – 3 proven strategies to apply when running ad
- Bonus Module – Ad result analysis
I think you’ve found a very valuable and high quality Facebook mini course at super reasonable prices (nothing can compare to this in terms of transparency and quality of course at such reasonable price). So, I strongly recommend you to learn from Facebook Ads Launch Pad if you are at the beginner or intermediate level to Facebook marketing.
b) Facebook Profit Formula
Price: $37.00, one payment
Еру Facebook Profit Formula will help you discover the secrets to cashing in on the power of Facebook and generate passive leads, skyrocket your brand and transform your Facebook account into a recurring income-generating asset. Simon Stepsys (successful Internet marketer) will provide you the exact Blueprint used by him to generate high quality leads and automated income from Facebook. And it doesn’t matter whether you’re already on Facebook, you’re new or simply want to start all over again., as they have recorded every detail step-by-step (it’s like watching over someone’s shoulder, Simon will show you how to turn a free web 2.0 site into a cash-launching cannon from home!)
So, what are your benefits from the use of this package:
- Pockets you thousands of dollars month in, month out
- Builds you a list of fans or loyal members in your group into the thousands
- Gets responsive, participating subscribers from every message you send or status update you put out (and on autopilot)
- Catapults an anonymous marketer to Internet stardom
- Your word against your competitors: win affiliate sales and contests when people choose you over your competitors, even on a deal-to-deal
For starters, of making money with Facebook, you can get access to the videos on how to monetize Facebook for all its worth… for just $37.00, it’s a good price for a product of such quality.
Price: $97.00, one payment
The FBInfluence provides its customers with a website filled with resources that is very user friendly and easy to navigate. Even the most beginner internet user should be able to navigate the website with few problems. The training modules and bonus materials are laid out in an intuitive way that allows for easy progress and smooth transitions from one to the next, and this allows you to quickly understand how to make money on Facebook.
With this course you will be able to create a competitive strategy to make money on Facebook. Here’s what your Facebook strategy will do for you: Automatically create a huge flood of leads for your product or service; Attract highly-targeted prospects who WANT to do business with you; Get testimonials with social proof; Position yourself as the most sought out leader in your industry; Grow a vibrant community of raving fans around your product and service; Turn fans into Super Fans that are eager to buy what you’re selling, and other.
So, it is a very informative and powerful course for making money with Facebook, which is divided into four stages (steps):
- (Step 1) Will display you the simple fundamental key to prepare yourself for Facebook good results. You’ll sit back impressed by the fans enrolling in your Facebook community
- (Step 2) You’ll find out the little-known solution to growing a beneficial fan base. This blueprint contains specific details on the most effective strategies used to attract top quality fans
- (Step 3) You’ll find the simple way to generate massive engagement. This easy formula will create excellent content particularly for your Facebook page, improve your engagement ranking, and give you the essential tools required to master, observe and track your Facebook achievements. You will get confirmed, results-focused, innovative strategies to generate massive outcomes
- (Step 4) This final step contains the highly-advanced and powerful strategies used to move fans to take massive activity. There is no question these strategies will promptly help you stand out in the most lucrative social media position
So, FB Influence contains valuable information that will likely help you to generate a strong Facebook marketing strategy. It was created by Amy Porterfield (a social media expert who really knows her stuff). All of the material is laid out and easy to understand for even the very beginner.
3. Conclusion and Notes
So, Facebook isn’t a secret money pile just waiting to be found, but it can be a reliable source of extra income with some work and a clever approach. Read some notes below to know better how to make money on Facebook:
Keep in mind, Facebook is just a part of your strategy, not the whole strategy. Facebook connects you to new people and assists you develop relationships. On the other hand, you still need to communicate with people, and at events.
You need to create an attractive Facebook profile. When someone knows, likes and trusts you, they’re more willing to hear about your business. Your profile gives you this possibility when you use your profile picture, cover image, and “about” section properly. So, choose a professional profile picture, use your cover image to give people a snapshot of your personality.
Use Facebook Messenger. It is like email, but better. If you previously conversed with a prospect and you’re getting ready to talk to them again, you can quickly review all your previous talks in one place.
Keep the conversation going. Thank people for the response, give them extra information: pictures, videos and details of your offering, and then let them know what is the next step. If you don’t hear back, send them a message once a week asking if they wanted to take the next step. Be patient. Not everyone checks Facebook daily.
Stay in touch on Facebook by posting quality content. Posting quality content is a balance between business and personal. Be personal most part of the time, people do business with those they have the best relationship with.
Grow your friends to grow your income. With over a billion users, Facebook offers an unlimited amount of people to build relationships. Facebook’s Graph Search solves the new prospect obstacle by opening up their entire database to you. All you need to do is take the time to reach out and build relationships.
Create a group for support and inspiring sales teams. You can get the greatest benefit when you belong to a group of passionate people working toward the same goals, assisting each other every day. Once you start your group, post at least a few times a week. It could be a question, words of motivation, pictures, or videos. Always like and comment on what others are posting as well. Groups are like live events happening 24 hours a day. When run properly, it will become the basis of your success and support you in making money with Facebook.