Making Money with YouTube
Updated: March 31, 2021
A huge number of entrepreneurs and companies are using YouTube for marketing purposes and making money with YouTube. You should not be surprised that there are many different ways to do it, and lots of goals that can be realized with the help of YouTube.
Some marketers use YouTube – to increase awareness of their brands, some – to promote their products and services to increase sales, others – as a part of their support system for consumer products, for training purposes, even to attract new employees and partners. All you want to tell a person or to a group of people, you can transfer though video and distribute it via YouTube. All this is done to make money on YouTube.
The use of YouTube for businesses continues to grow and it continues to be an important for individuals and brands to establish their presence on the Internet. While networks with short clips are on the rise, the opportunity to create and share longer videos is still a vital part of marketing developing.
YouTube is the second-largest search engine in the world, trailing only Google. There are over two billion YouTube videos streamed every day, and advertisers want a piece of this viewership pie. So, create a YouTube account for you and get started with your channel page to make money on YouTube.
So, here we discuss:
- About YouTube in Brief
- YouTube Ads and Pricing Model
- Best WP Plugins for YouTube Videos
- Mastering YouTube for Money Making
- Conclusion and Notes
1. About YouTube in Brief
The YouTube operates as one of Google’s subsidiaries. The website allows users to upload, view, rate, share, and comment on videos, and it makes use of WebM, H.264/MPEG-4 AVC, and Adobe Flash Video technology to display a wide variety of user-generated and corporate media video.
Available content includes video clips, TV clips, music videos, movie trailers, and other content such as video blogging, short original videos, and educational videos.
Most of the content on YouTube has been uploaded by individuals, but media corporations, including CBS, the BBC, Vevo, Hulu, and other organizations offer some of their material via YouTube, as part of the YouTube partnership program. Unregistered users can watch videos, and registered users are permitted to upload an unlimited number of videos and add comments to videos. Videos deemed potentially offensive are available only to registered users affirming themselves to be at least 18 years old.
YouTube audience is huge. This service is used both for business and for fun. Since this video hosting corporation owned by Google, it is possible to closely monitor the activity of each user and offer him only the advertising that it may be interested. Analyzed gmail-mail visitor, its requests for “search engine.” Therefore, contextual advertising on YouTube is suitable for almost all business areas.
2. YouTube Ads and Pricing Model
a) YouTube Pricing Model
So, before you go any further on making money with YouTube, you have to remember that YouTube pays for the views of the ads within your video (view the commercials before the video or at the end). Moreover, the payment occurs only if the user clicks on the ad, switched to the advertiser’s website, and stayed there for some time.
Typically, the Advertiser pays YouTube between $.10 – $.30 for 1,000 ad views.
Here is a sample of how much YouTube will pay you for 1,000 views if you just turn on monetization. Let’s assume that at 1,000 views, approximately 10 people clicked on the ad that costs $ 0.3, you get $ 3 per 1,000 views.
YouTube will take 50% and you’ll get $ 1.5 for 1,000 views:
- 1,000 views = $ 1.5
- 10,000 views = $ 15
- 100,000 views = $ 150
- 1,000,000 views = $ 1,500
Of course, it is a very conditional sample, as it all depends on the subject and, of course, from the channel audience. The average amount of revenue per 1000 impressions makes – $ 2.0. The amount is small, but if the channel has an audience of 100,000 subscribers, the monthly salary will be quite good.
b) YouTube Advertising Options Variety
Due to the huge amount of traffic, time spent on the website, significant search volume and wide range of niche video channels and categories from which to choose, YouTube offers a promising advertising options. The three forms of advertising best suited to small budgets are:
- Branded Video Channel
- Promoted Videos
- InVideo Advertising
Branded Video Channel
Branded video channels create a home for a company on YouTube. By creating a branded channel, online business owners can interact with consumers, gain subscribers, and drive traffic to their eCommerce websites. Branded video channels are to YouTube what Fan Pages are on Facebook.
When users arrive at a brand channel, the presented video plays automatically. When they then click on another video, that video will also play within the brand channel. Merchants also have the option of featuring other channels, playlists, video blogs and favorite videos.
Video channels are available in both free and premium levels. Opportunities for branding at the free level are limited, but do include the ability to select a color palette to match the brand, upload a company logo and custom graphic background. The premium channels offer more branding options, but are typically outside the price range that small business could pay for.
One of the factors merchants should set up a branded video channel is to perform YouTube Promoted Video campaigns, which is YouTube’s version of Google AdWords PPC (pay-per-click) advertising program.
Just like sponsored ads on Google, YouTube Promoted Video ads show up in the right-hand column alongside contextually relevant videos that appear based on search results. Promoters only pay when users click on the promoted video ad.
Creating a Promoted Video campaign requires four simple steps: Choose a video, write some advertising text, tell YouTube which keywords should trigger the advertising, and set the daily budget amount you wish to spend.
Campaign performance can be tracked using YouTube Insight, a free analytics tool through which merchants can see detailed video statistics such as demographics, traffic sources, video hot spots and community engagement metrics.
With YouTube’s InVideo application, advertisers select videos towards which their ads will appear, and engage users while they are watching the video. Ads overlay the video at the lower perimeter and both text and image ads can be used. Payment can be made on either a CPC (cost-per-click or CPM (cost-per-impression) basis.
When a user clicks on the ad, the video pauses. Based on which option the advertiser has chosen, a video ad, interactive Flash ad (limited availability), or a new browser window featuring the ad’s landing page appears. Once the user finalizes the ad, the video which was watching reappears at the point where it left off. In addition to overlay ads, advertisers can choose to run a companion 300×250 pixel interactive banner ad beside the video.
Both overlay ads and the accompanying banner ad can be easily created using Google’s self-serve Display Ad Builder, a Google ad-construction platform, located in Google AdWords. It allows small businesses with little-to-no experience to quickly and easily edit templates and fonts to create display banner ads and place them in YouTube videos.
c) YouTube Ads Cost
The pricing varies slightly per ad unit, with in-display ads ranging towards the higher end ($.30) and in-search toward the lower end ($.10).
Advertisers can target viewers by age, gender, location or by what types of videos they like to watch on YouTube. Generally, advertisers pay incrementally more for focused target audiences.
Overall, YouTube ads are an excellent means of boosting your web presence at an affordable rate. For most ad units, potential customers actually choose to watch your advertisement. Also, the overall boost in views gives more credibility to your company and gives it a better chance of showing up organically in YouTube or other search engines.
d) Making Money with YouTube
Of course, making money with YouTube is a very broad topic. Here I’ll only give you a few basic approaches to help you start.
Advertising in the Description of the Video
The meaning of this earning is very simple – just describe your ad and add a live link in it (this can be advertising of your products or someone else’s products, services or websites, as well as referral links).
Advertising Inside the Video
Another lucrative option to monetize your video and make money on YouTube – is advertising within the video, for example, it can be a brief introduction at the beginning of the video or you can just put on a T-shirt with sponsor advertising. This option is very profitable, but it has one drawback – new or little-known channels will not be able to make good YouTube money. So, you need first to make your channel popular to attract advertisers and then use this method.
AdSense Ads Next to Your Video
This is the main way of income for the majority of the authors on YouTube. After adding your channel as a partner to YouPartnerWSP, you can begin to monetize it. You can choose one from two kinds of advertising – contextual advertising and commercials before your video. For contextual advertising – you’ll be paying $ 0.01 – $ 1.00 per click, it all depends on your subjects. During the commercials – you’ll be paid only if the visitors will watch ads up to the end.
Grow and Use Your Mailing List
First, you build the mailing list (as a base to send messages to your subscribers), then use this base to advertise products and other channels. If you have a big number of subscribers, you can also contact advertisers with a request to advertise their products.
3. Best WP Plugins for YouTube Videos
a) Clever YouTube Plugin
If you are looking for the WP plugin to manage your marketing on making money with YouTube, then Clever YouTube Plugin may turn out to be suitable for you, as it’ll allow you to qualitatively and easily manage YouTube embedded Vidios!
The Clever YouTube Plugin will embed stylish YouTube Videos on your website. It is designed to take control of YouTube embedded Videos. Great for Marketing Presentations, informational displays, or just some eye candy.
But the Clever YouTube Plugin was invented to make it simple for anyone to take control of YouTube and display high-resolution videos on your website for absolutely free.
With the Clever YouTube Plugin you’ll finally be able to leverage any YouTube video in their database to help with your marketing efforts; You’ll have beautifully perfect videos, all that match the size and style of your website and can pull clicks, leads and sales directly from your video; You’ll never struggle finding good content for your sites. And remember, good content impresses users which impress Google.
And Google will then give you better rankings! All while using thousands of free videos from YouTube and placing marketing messages and opt-in codes directly on the video.
What does our Plugin do?
- Play YouTube videos in SUPER High Definition 720p!
- Use custom eye-catching Play Buttons–designed to get more people clicking.
- Completely alter the “look and style” of the video player.
- Start and Stop your video wherever you want.
- Replace YouTube’s ugly default thumbnail imagewith your own image–e.g. a company logo, ad, call-to-action, etc.!
- And much more!
- It’s a YouTube Embedded Video on Steroids!
4. Mastering YouTube for Money Making
Making money with YouTube has become very popular and many people want to learn, how to make money on YouTube.
With the aim of Making Money with YouTube, you cannot shy away from the following main tasks (stages):
- To generate a proposal idea
- To create a movie (or use someone else’s)
- To perform keyword analysis for an idea
- To provide traffic for a movie
To successfully solve these problems, there are actually working programs and tools.
What is the Videly?
The Videly helps you to find untapped buyer keywords and to get better rankings on Google and YouTube.
It also will analyze all the keywords targeted by your competitors and show you the keywords that they are using to get the most visitors!
How it works?
Videly will tell you how many competitors and how many monthly searches are there for each keyword, and how hard (or easy) it will be to Rank for those keywords.
Videly works in any Niche Market! Also, you can do keyword research and rank for any foreign language. Actually, ranking in foreign languages is even easier.
What is Video Creatox?
The Video Creatox basically provides the users with access to millions of already created videos that they can publish on their YouTube channels and receive passive and stable income from various views and subscriptions.
This program is a less known but very useful tool for growing your YouTube channel, especially if you are new to this business.
How it works?
The peculiarity of this program is that it does not require you to experience or create your own videos. Instead, you only need to choose from millions of videos already created by other people and ready to use.
After choosing a video, you upload it to your channel and this system will help you get thousands of views. Hence, you have the opportunity to receive a commission from the network whenever someone watches your videos.
Benefits of Using Video Creatox:
- Get step-by-step instructions on how to successfully launch your YouTube channel (and not necessarily creating your own videos).
- Gaining the knowledge, advice, and skills you need to know better how to make money on YouTube (even if you had no prior video marketing experience).
4. Other Popular Video Websites
YouTube is the largest video sharing website in the world, no doubt about that, but It isn’t the only place to upload and watch videos online. There are other beneficial options too which often gets pushed aside because YouTube takes a huge portion of share when it comes to online publishing and broadcasting of videos.
If you are looking at the options, here are some of the best video websites like YouTube, where you can either upload or watch videos, check them out.
Conclusion and Notes
To make effective the use of this type of marketing, you should first have in stock fresh and original video that users will want to watch and share!
The clip theme should be interesting and must necessarily be associated in meaning with the content of your web page. This is important in order to attract a particular audience of users. All episodes should be filmed qualitatively. It is not necessary to stretch the information in the video, the plot should be a little play time (3 to 6 minutes), concise and accessible. Also, strictly adhere to the selected style, choosing material carefully and business-like. To get people interested in your video material, it is necessary to provide a little information about yourself.
To use formats specifically designed for reaching viewers on YouTube and the Google Display Network, create a video ad with AdWords for Video campaign manager.
Making money with YouTube keep your content coming if you want to use video as an effective promotion tool. The most favorite YouTube channels are those that have high volumes of regularly updated content.
Include calls to action. You’ll most likely have links in your video’s description, but you should think about how you want viewers to respond before you ever post the video. Also, get active, as people view your videos, they will rate their quality and leave comments. To keep the momentum going, you should monitor and answer to all comments as quickly as possible.
Individualize your channel. The YouTube page (that visitors view when they click on your account name) is your channel and it doesn’t have to look like every other YouTube page. You can individualize your channel with colors, images, links, appropriate information, and more. This is a great possibility to strengthen your brand individuality by using your logo, color palette, tone, etc.
Put keywords into your titles. People search YouTube the same way they do on Google – with keywords and phrases that express what they’re searching for. Titles are considered heavily in YouTube searches (powered by Google), so don’t give your videos non-descriptive titles.
Choose the appropriate category and tags. When you upload videos to YouTube, you pick a category for the video and enter tags, or keywords. There are 15 categories to select from, and you can add many of relevant tags.
Write a wonderful description. Your video descriptions on YouTube should be short and useful. Explain your video in a sentence or two (using your main keywords), and include a link to your website for people who want to know more.
There are many other free and paid video hosting platforms available, though many have content restrictions. Some don’t allow commercial use, some only take certain kinds of videos (like episodic web series), and some limit how much you can upload. Many of these platforms have paid plans that let you overcome some or all of the restrictions, and some have partner programs that let you earn money from your videos. se d to perform the process automation. Visit TOP 15 Most Popular Video Websites.
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