Off-Page SEO

Off-Page SEOPreamble

The Off-Page SEO is an important factor of the website promotion.

You probably already know that creating web pages with good content, well-chosen keywords and perfectly made On-Page SEO is a good way to improve ranking, but, unfortunately, this is not enough in order to achieve high search engine ranking, especially Google ranking.

But a search engine also sees a link from another website to your website as a vote of confidence in your content!

For this reason, you also need to use Off-Page SEO techniques to create external links back to your website (backlinks). So, in order to make your business website well-perceived by search engines and get more organic traffic you should definitely know how to build a big number of quality links to your site.

There are very many Off-Page SEO approaches for building backlinks, and namely, their integrated use gives the best result. A big number of effective techniques can allow you to form an effective program for link building for your website. In addition, you can gradually select the most effective of them.

So, please, read carefully about the most effective Off-Page SEO techniques and use them to promote your business website.

So, here we discuss:

  • Main Link Building Ways
  • Favorite Linkbuilding Tools
  • Link Building Services
  • Conclusion and Notes

1. Main Link Building Ways

a) Submission to Search Engines

If you do not submit your website to search engines, they still will find it gradually. But if you want to speed up the process just submit your website to the most popular search engines: Google, Yahoo, Bing, etc. Use TOP 15 most popular search engines list to submit your website.

b) Submission to Web Directories

This is one of the most common and reliable Off Page SEO techniques. Some marketers do not like website submission to web directories technique, as it is necessary to wait long term to be listed in directories. Also, sometimes you can encounter the opinion that web directory submission is not enough effective. To this we can answer that it is necessary to choose the right category, and also carefully to choose the web directories, focusing mainly on your market niche directories. This will make directory submission one of the most reliable Off Page SEO approaches. Obtaining back links from web directories is highly beneficial since such directories do not list websites without having validating their credibility. So, search engines know it is a good quality website. And remember, you’ll get long term links. You can find a good quality list of web directories at Great Web Directories.

Also submit your website to high page rank and popular web directories – DMOZ and Technorati.

c) Social Networking Sites Use

Social networking sits are bigger than ever and provide perhaps the greatest opportunity to promote your business website. You need to sign up to the most popular social networking sites: Facebook, LinkedIn, Twitter, Google+, etc.

Be active in social networks, always promote your latest articles and posts on the social networks for building links to website. It’ll help to provide additional traffic to your website. Do not forget to add social media buttons to your website to let visitors share your content with others.

d) Article Submissions

Article marketing is proven way to create high ranking backlinks. You should write 2-3 articles a week and post them in the most popular ezines, like ezinearticles, technorati, articlecity, selfgrowth, helium, buzzle, etc.

Working with different ezines you’ll quickly determine which of them allow to publish only original content, and which not. So, you’ll know how you can publish the same article in many places, and thus get more backlinks.

e) RSS Submission

The RSS Submission is another very good and proven way of building links to website and getting more traffic. You can find many RSS Submission Directories available for your market niche and which allow marketers to submit their RSS Feeds. But remember, do not submit your RSS Feed to too many directories in a single day, as search engines can punish your website for spamming.

f) Social Bookmarking in Relevant Areas

There are many bookmarking websites that you can use to create backlinks, for example, Squidoo, Digg, Mixx, etc. These sites usually have very many active visitors and also they have their own search engine spiders. The spiders are crawling on them all the time as it has rich content with active users. By use of these sites you’ll definitely get quality backlinks to your website.

Make sure to use the target social bookmarking websites and that which are highly ranked. Also, do not post the same link in all places, post your inner page’s links as it is also very important that they get linked as well. Read about TOP 15 most popular social bookmarking websites.

g) Blog Commenting and Posting on Forums

Posting comments on blogs is one of the most frequently used and one of the best Off Page SEO techniques for any online marketer. That’s fine from two points: for backlinks building and for getting more targeted traffic. If you’ll use this approach, you should choose only the blogs that are relevant to your market niche (to your online business theme). Also you should post the relevant comments using your website main keywords.

2. Favorite Link Building Tools

Majestic SEO bannerOne of the most important features of Off-Page SEO techniques use is the need to preserve records on using methods and made link building activities. For these purposes the special tools (applications) have been created, which can not only keep records of your activities, but also can assist you to form a  program for building links to website, but also automate many works for Off-Page SEO making.

Another feature of Off-Page SEO techniques is the need for their long term use, since the links should be built gradually (for example, not more than 10-15 per day), and some links may cancel for a variety of reasons.

There are many programs designed for Off-Page SEO making. Below we give the brief descriptions of the most popular of them.

a) Majestic SEO

The Majestic SEO should be in the collection of anyone who watches SEO trends and cares about promoting the website, as it is the largest reference database on the planet, discovering how websites relate to each other on the Internet. No other service, no other search engine does not allow to obtain such detailed information on how the network is weaved. All information is structured properly and user-friendly for Off-Page SEO making.

Here is a list of the tools (functions) provided by Majestic: Create in-depth link reports: Backlinks history checker; Bulk backlinks checker; Clique hunter; Site explorer.

The information from a variety of tools can be used to:

  • Guide and track your link building campaign
  • Track the success of a link creating campaigns
  • Highlight any problems or links in bad locations
  • Find terrific link sources
  • See what your competitors are carrying out, and others

With Majestic you can see how many links a website has, which pages they’re aimed at, and who specifically is linking to them. This is vital for SEO activities, as we require to evaluate our competition on a regular base. By looking at the backlinks of our competitors, we can take care of what we need to do to compete.

Majestic SEO is excellent for finding link building possibilities for Off-Page SEO making. For example, if you wanted to rank for the key phrase “best seo company”, you could do a Google search and pick out the top ranking domain.  Then, you add this to Majestic and click the backlinks tab, which will give you a long list of pages that link to that domain.

So, Majestic SEO is one of the most effective link building tools offered to website owners today. Also, the best part is that it’s free at least a big part of it, and it definitely holds its own towards tools like Linkscape, SEOMoz and Raven.

b) BuzzStream

One of the most challenging and time-consuming elements of off-page seo making  (link building) is getting in contact with other website owners for approval to link. This is where BuzzStream will come in. This tool enables you to generate your own database of possible link-building websites, lets you assign them to a team member, and then provides options for getting in contact with the base of the website owners. It sounds easy, but when you’re trying to contact hundreds of website owners it gets very complicated, which is why a tool like this comes in convenient.

The BuzzStream Link Building works on providing tools that help automate repetitive tasks in partnership building. It’s a system for link building with applications for SEO as well as online PR.

  • Find Contact Info
  • Track Email and Twitter
  • Manage Link Leads
  • Monitor Backlinks for core text, nofollows, outbound links, banned words
  • Track routines and conversion rate
  • Delegate contacts, split lead generation from outreach

The BuzzStream Link Building tools are very effective for link recognition, recommendations, connection management and link control. The system allows easy add-on of new link prospects via the browser.

The BuzzStream also makes it truly easy to sort out websites with tags, assign their status (such as “attempting to contact” or “link accepted”), and even permits you to link up an email account. By doing so you never have to leave the tool, and could even have numerous group members contact different websites using your name and email address.  Given the Off-Page SEO importance this tool can be very useful. The price starts at $24 per month.

c) Raven

The Raven Tools is an all-in-one Internet marketing platform for Off-Page SEO, Social Media, PPC and Content. You can research, handle, keep track of and report on every element of your campaign. It is a suite of SEO tools which also includes a Links Manager that enables you to quickly manage the link status, contacts and jobs related to each link of Off-Page SEO activities.

Raven will automatically notify if any changes have happened on an active link, if the nofollow attribute was added, the core text changed, the PageRank modified, or the link was taken out. So, it provides a link building control performance as well as the ability to import, export in CSV format or generate reports online.

Raven provides several tools to guide you find potential link sources. For example, their Backlink Explorer allows you to search through other’s backlinks. The Site Finder can assist you find link spots as well. And since the tools are all built-in, lead generation can flow right into engagement via the Contact Manager and the advance tracked through the Link Manager.

And what is the best about Raven Tools – its capability to put almost everything in one place (for daily, weekly and monthly reporting for building links to website). The cost for the suite of Raven SEO Tools starts at $99 per month.

3. Link Building Services

In order to create backlinks to website you can also use the services you can trust. But, are there services you can trust?

first pictureMany people following the latest news on link building have the wrong impression about it. They believe that search engines are penalizing people for building links. That’s simply not true. It’s not building links that are getting people into trouble with ranking on search engine results pages. What people are getting into trouble with is link building the wrong way.

What the right services do? They research and find the best authoritative websites (you will see an increase in ranking on search engine results page) and then  create links using:  Guest blogging, Blog posts, Press releases, Long-tail backlinking, Social media, Authority links, and other. At the same time, the content which is distributed, passes the quality processing using a high-performance and high-quality spinner, therefore, there is no spread of the duplicate content.

These services fall into two types:

  1. The first ones – provide services based on a specific order (you can find many such proposals on the Internet)
  2. The second ones – allow you to use the service from their websites and you have all control, for example, we can recommend you use Social Monkee and SEO Link Vine.

The Social Monkee is a proven link building service that already helps thousands of marketers build backlinks to their pages. They have over 100k Members! With SocialMonkee, you can easily build backlinks to your pages, and also boost your existing backlinks, and pass on the link juice to your own pages. Submitting one URL to SocialMonkee takes less than a few minutes, and it only takes a few seconds if you use the Firefox or Chrome Plugin (provided to you at no cost). The system even integrates popular content spinning and link indexing tools so you can submit URLs even faster and get the most out of your backlinks.

The SEO Link Vine is all about increasing your search engine rankings by link building, so that you can get more free traffic to your websites. The program developer has already made the appropriate arrangements with a huge number of websites to accept relevant content. Rather than becoming ‘yet another’ article among millions of others, your content will look like a guest post or blog content. That will add a lot of extra value to your content and make it worth the cost of the software. So, the SEOLinkVine is an article network where you can submit articles, including your keyword targeted backlinks to many blogs in the network. All of your articles get published to blogs relevant to your market niche. You can select the anchor text of the links, that should ensure that all the links you get from the system are high-quality and valuable. Also, you can include links directly in the body text and you can even include pictures and video.

4. Link Analysis and Improvement

The backlink analysis tools are important for On-Page SEO, as they allow you to analyze the incoming links of a particular page, evaluate the link quality, analyze the link building strategy of your competitors and improve your search engine rankings.

The marketers use backlink analysis tools to scan the links of a specific page and get the important statistics in charts and graphs. These reports mainly provide the information regarding: The incoming links of the page; The PageRank and WebzyRank values; The domain authority; Internal and external links and followed / no-followed links; Various statistics about the backlink type and link quality, and other data concerning building links to website.

Among the best tools of accounting and improving link building strategies are:

So, in Off-Page SEO making both the quality and the quantity of incoming links affect the search engine rankings. Thus analyzing your link building strategy and the link building strategies of your competitors can help you overcome the competition, optimize your website and increase your traffic. Tools above have been updated in order to give you better and more accurate backlink analysis reports.

5. Conclusion and Notes

So, Off-Page SEO (or Link Building) is the most essential (and tricky) SEO technique! Actually, it’s the end result of numerous and unique skills: you need to master content creation, product sales, psychology, and good old-fashioned marketing if you want other people to consistently link to your website.

The most important aspects of building links to website are: the relevancy, anchor text, deep linking, the authority of the website or page linking to you and consistency of the links you get to your website.

What is remembered first of all at Off-Page SEO making:

In order to have reached great results in link building you need to learn how to make Off-Page SEO and how to use the best strategies and tools. But remember, do not fail to the temptation to build very many unnatural backlinks, otherwise the search engines may lose interest in your website.

Consider the relevancy, as the relevancy is a quite essential aspect to consider when trying to obtain backlinks for your website, even though quality links from unrelated websites can assist improve your website power. The links from relevant websites tend to help you easily rank much better.

Consider the anchor text, as the usage of anchor text is very crucial in reaching higher search engine rankings. If you could have the right amount of backlinks using the anchor text of your choice, then you can easily rank for a keyword without you having its traces on your website. Also, provide as much as possible the variations of anchor text when building links to website, as it makes the search engines trust.

Take into consideration the consistency of the links. The consistency of the links you get to your website is also quite essential, it wouldn’t be a good option to build 70 links on day 1 and then change it to 5 on day 2! Try out to build links with consistency, attempt as much as possible to make sure all your links are of the same amount each day and if you want to increase the number of links make sure it is a steady Off-Page SEO process.

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