Quality Content Writing
Last edited: June 18, 2018
In preparing the content for your business website is important from the first steps to ensure the quality content writing. Why content is so important for business websites? Because, people like to read about something interesting and original to a greater extent, than just to watch pretty advertising pictures. The main goal of your content is to attract customers, this means to draw their attention and interest in the products and services that you present on your business website.
Despite the huge size of the global Internet audience, your customers are only the people in your area, those who are interested in the products and services that you offer. Given that in this segment of the market (niche), you’ll compete with other websites, the content must be of high quality from the outset, so then later to be easier for you to improve it. You’ll have to make content improvements permanent, as visitors like fresh content, and search engines also. It is well understood that if the web page from the very beginning is made qualitatively, and is filled with the original content, then later it is easier to improve and supplement it, than to completely rewrite it. This is one of the basic principles of quality content writing for business websites.
So, here we discuss:
- What is Quality Content Writing?
- What is Content Improvement?
- Conclusion and Notes
1. What is Quality Content Writing?
Quality content – this is the content that best meets the needs and interests of the website visitors, as well, which fully corresponds to the main subject of the website. Also, it is the content, which is made according to SEO rules. Well-performed On Page SEO works allow search engines to more easily find your web pages and to get information from them in the convenient form. So, all your web pages should not only contain interesting content, but also should meet SEO requirements.
At quality content writing you should focus on two main things: competent description of the subject and the proper use of keywords. The competent description of the subject – will attract the attention of readers, the proper use of keywords – will provide the perception of your web page by search engines.
a) Learn and Know the Subject
Before you prepare the content for a particular web page, you need to carefully examine the object, since the visitors prefer to read specific things. Of course, in many cases, you may experience a lack of knowledge about the subject. In these cases, you should make some research, for example, to read some articles, resume, press release, etc., also it’ll be good to visit the websites of your competitors.
b) Keep Writing on Short and Use Simple Style
People like to read, but they do not like to read long posts. Also, people do not like to read bulky things and prefer the simple and clear style. Do not write posts which have more than 500 words. Divide the post in 7-8 logical paragraphs to let the readers to focus on the main points.
c) Stick to the Structure of, Article or Post
It is very simple. Break your publication to a few paragraphs. For example, for the publication of 500 words, it is good to have 5-6 paragraphs. Of course, paragraphs should have some semantic original content and differences, which are well linked.
d) Increase Content Attractiveness
The presentations of the material should not be boring and dry, the reader should not get tired of reading, otherwise, he will quickly leave the page. In order to achieve better attractiveness you should fill the publication with several pictures (tables, graphs, videos) on the topic.
e) Properly Use Keywords
In order to properly use the keywords for good content writing, just remember a few simple rules and stick to them in writing your website posts:
- Consider keyword density
- Consider keyword location
- Consider the type of keywords
Keyword density is the percentage (%) of times a keyword (or key phrase) appears on a web page in comparison with the total number of words on the page. What should be the keyword density percentage? It is advisable not to exceed 5%. Keyword density is essential due to the fact that search engines use this data to categorize a website’s theme, and to figure out which terms the website is relevant to. The ideal keyword density will help accomplish higher search engine rankings. Keyword density requires to be balanced properly. If the web page has too low keyword density you’ll not get the optimum advantage, at too high keyword density your webpage could possibly get flagged for “keyword spamming”. Use quality On-Page SEO tools like SEOPressor or SEO Blog Kahuna to have a clear picture on this important parameter at your web content writing.
Keyword location is the places in web page content where the Primary keyword and Secondary Keywords will be most effective. This will provide better visibility for search engines. Be sure to place the Primary Keyword in web page title, heading and subheading, also in the first 50-100 words and in the last 50-100 words of your web page content. As for the Secondary Keywords they work well, mainly in the middle of the text. It’ll be good to use 2-3 times each secondary keyword for the web page size of 500 words.
Type of keywords can be divided according to the degree of competition: the head, neck and the long tail, and to the degree of commercial intent: has commercial intent or not. For example, use of long tail keywords allows you to get more traffic with less competition, while receiving traffic using head keywords is more difficult and the competition is much higher. Therefore, for the business websites before using the keywords in the content, it is advisable to perform the analysis on their competitiveness and the presence of commercial intent (does the particular keyword has the economic sense?). For this purpose you can use the LongTailPro, it’ll tell you if the keywords are bad, good, grate or amazing. In this case your quality content writing will also support by the use of keywords with the positive commercial intent.
2. What is Content Improvement?
The visitors to your business website will be divided into two parts: first time visitors and returning visitors. Both categories are important, but the buyers are mainly among the returning visitors. The more returning visitors you have, the more sales you make. Of course, the returning visitors will pay attention to the status of your web pages, looking for something new. So, you’ll need to provide fresh content all the time. Search engines also pay big attention for content updates, as they like dynamic websites.
We advise you to use the following ways to improve your website content.
a) Gradual Improvement of Existing Web Pages
Improve the content of published web pages, for example, 1-2 times a month. The easiest and most effective way to improve the content of existing web page is to add to the content the news section. This may be a small paragraph that you update 1-2 times (or more) a month.
b) Adding New Web Pages
Add new pages to your website regularly. To recommend a specific number of added pages is difficult, because it depends on the feature of the business website, but 2-3 added web pages per month can significantly enhance your website. Do not forget that it may not only be the related to the website main menu web pages, but squeeze pages also. For squeeze pages you need to provide quality content writing as to the other of your web pages.
3. Conclusion and Notes
It is obvious that quality content writing depends on the ability of the marketer to write in general, as well as to process and compile someone else’s content. If you have a big problem with the content writing, you will have to order it.
For good content writing you need to have clarity in matters:
At providing quality content writing, it is advisable to write a simple and clear language, avoiding the long and tedious phrases. The reading person must begin to understand about what is going on from the first phrases.
Each of your web page or post, should have a business component (business sense): The reader must see some concrete benefits he could derive from your narration! Also, it is desirable to include in your business content graphics, spreadsheets, video, and other illustrative material.