Syndicate Your Content
Updated: May 24, 2018
If you syndicate your content, you can significantly increase your business web website visibility and help you to get more targeted traffic, and thus more sales.
What is content syndication?
Content syndication – is a form of syndication in which the content of your website is provided to the numerous of other websites. In other words, content syndication means the creation of web streams (feeds) accessible and provided to all users in a form of a brief summary of information about the new content that appears on your website (this may be news, articles, reviews, messages, etc.).
For the practical carrying out of content syndication activities – there are the information transmitting website (your website) and the information receiving websites (many other websites). The benefit of the information transmitting website is in a greater degree in the presence at various online platforms. Furthermore, the additional traffic generated by that, in essence, is a simple and free form of advertising the site on the web. For the information receiving websites content syndication is an effective way to organize the more comprehensive and timely information on their web pages. Thus, the effective organization of this process and its automation is mutually beneficial.
Use auto content syndication as it is a very effective approach to increase your business website presence on the Web.
So, here we discuss:
- Auto Content Syndication Practice
- Best Free Content Syndication Plugins
- Best Paid Content Syndication Plugins
- Content Syndication Networks
- Overcoming Content Syndication Problems
- Conclusion and Notes
1. Auto Content Syndication Practice
From the Preamble to this post, it is clear that the main sense of content syndication is its distribution to many places. Since search engines do not like duplicate content posting, it is necessary that each post be original.
If content syndication is done manually, it’ll be very slow and not effective, since the preparation of each post will take a long time and work. For example, if you plan to make posts in 20 places you might spend at least 20 minutes to prepare each next version of your content, so it can take at least 6 hours, and it becomes not interesting.
- In practice the process of content syndication is automated, and the market offers a good choice of auto content syndication tools. You should know a few key features of automated content syndication tools and do not forget about them when choosing a tool for you:
- You should make sure that the selected tool is not distributing duplicate content, as search engines do not like duplicate content. The most advanced auto content syndication tools provide an opportunity to spin content before transmitting information to other websites (before making auto posts on other websites). Moreover, content spinning is applied to each specific post. So, all your posts will be original and you’ll not encounter any problems with search engines.
- Almost all auto content syndication tools have their own built-in spinner, but it may not be very powerful (or even qualitative, and may produce poor-read or not readable content). So make sure that the selected tool allows you to use other spinners, preferably, The Best Spinner or Spin Rewriter. This is very important, as the distribution of unreadable content can harm your website.
- It is advisable that studied auto content syndication tools are able to spread content to a wide range of places: social media sites, social bookmarking sites, ezines sites, RSS feed sites, etc. It will provide a wider presence of your website in the web and will be more highly valued by search engines at your website ranking.
So, if you want to seriously use auto content syndication techniques to widely promote your business website and to get tons of targeted visitors use the most powerful auto content syndication tools. Such tools allow you immediately after your web page or post is prepared and published – to syndicate it by pressing one button. As the result, the original variants of your content will appear in many very popular websites.
2. Best Free Content Syndication Plugins
The automated content syndication can be done with a number of different WordPress plugins, the top ones being Syndicate Press (basic), Push Syndication (powerful), Feed WordPress (powerful), CyberSyn (basic + YouTube syndication), and Syndicate Out (to be used to get your blog posts syndicated).
But remember, the content syndication should be used with caution to prevent the spread of duplicate content! So, make sure you have every little thing set up right and all the legal problems worked about before you launch your content syndication campaign.
Fortunately for WordPress users, there are a number of free content syndication plugins readily available to set up automatic RSS feed syndication. Here’s a quick look at the most popular ones.
a) Syndicate Press
The Syndicate Press is one of the least complicated syndication solutions, but also one of the most fundamental. It has a few different features and options available, but there’s nothing really powerful under its cover.
This plugin permits you to add feeds (RSS, RDF, or Atom) in your pages, posts, widgets, or anyplace in your WordPress theme. It has a user-friendly admin panel and provides filters, feed caching and many display options. Syndicate Press displays feed items in your WordPress as if they are an actual part of your content since it does not force arbitrary formatting or CSS styling on feeds. This plugin is on a regular basis updated to deliver users with an easy-to-use, steady, and functional feature that keeps your website updated with the most recent news feeds.
b) Push Syndication
The Push Syndication plugin was created to support users manage posts on various websites. With just a simply click, you can push a post to various platforms, up to more than 100 websites!
This plugin can be applied to generate API tokens to push content in a WordPress blog. You must first sign-up the websites and group them into sitegroups where content will be pushed. A Syndication Metabox will appear in the post edit screen showing all the sitegroups you have defined so you can select which content will be pushed in a sitegroup. So, to syndicate your content, you just need to select the sitegroups you want to push content and hit the publish button to push content.
c) Feed WordPress
The Feed WordPress plugin is an Atom/RSS aggregator which syndicates content from feeds that you picked out into your WordPress. The syndicated content is displayed as a unique post in your posts database. It is flexible, easy-to-use, and highly configurable. To be able to use it, you need a working installation of WordPress (version 3.0 or later), and FTP or SFTP access to your web host service.
The Feed WordPress is a little bit more powerful than Syndicate Press. So, if you are searching to syndicate feeds from multiple blogs, you will obtain the option to import a list of multiple feeds quite useful. Also, you can set up a WordPress profile for each separate feed, match categories across various blogs, automatically create unmatched categories, routine syndicated posts, view built-in overall performance analytics, plus a whole host of other features and options.
The CyberSyn plugin is one more exceedingly basic plugin with very few features. Even so, it looks excellent and is clean and very newbie-friendly. Setting up a feed for content syndication takes a few moments. One cool feature that it does have is one that the other plugins don’t – the capability to syndicate YouTube RSS feeds!
Also, it enables you to store syndicated images on the local host, advanced RSS/Atom parsing algorithm has the capability to pull the feeds fully instantly. Moreover, you can assign the updating period to each specific feed. Also, you can set up a maximum number of posts that will be syndicated at once (this is a very useful feature for SEO of your blogs), you can get an adjustable post (unique identification by GUID, post name or both). The plugin has no issue with syndicating various included media content such as streaming videos, flash objects etc.
e) Syndicate Out
The Syndicate Out plugin uses WordPress’ built in XML-RPC features to push your posts to the targeted blog. XML-RPC will require to be permitted on the receiving blog in order for this plugin to work. For versions of WordPress 3.5 and later the XML-RPC is enabled by default. For versions prior to 3.5 it will need to enable in the admin panel.
This WP plugin syndicates all posts made in a particular category (or optionally all posts) to any other WordPress blog(s) in real time. This enables blog owners to create automatic aggregating, or topic specific blogs from any number of different blog sources without depending on RSS feeds or any kind of time events. If to put simply – it re-posts the content of one blog to one or more other blog.
3. Best Paid Content Syndication Plugins
To date, the choice of tools for content syndication is not very big, as this technique has been applied recently. Nevertheless, there are some tools of really good quality. Exactly such tools we discuss below, and try to update this information regularly to let you know better what is content syndication and how to use it.
Price: $27.00, onetime payment
The author of the Syndication Rockstar is Sean Donahoe, famous and successful Internet marketer. He earned a good reputation as his products and business activities are of good quality. His Syndication Rockstar is a very powerful tool that will show you how to syndicate your posts and get traffic from syndicated content.
The program is a high quality WP plugin, which is specially designed to help you convert a post into many posts. It can instantly spin your web page content (or your articles) to ensure that they are unique and with success pass Google’s check out. Using it you’ll get very many backlinks to your website, and thus more traffic.
So, this plugin allows you to convert one post into 100s and 1000’s of posts easily. It will automatically prepare high quality content by using a spinner (also, there is the ability to connect the most famous spinners). You’ll be capable to check out every single post prior to send it. It’s like possessing an automated Google authorship at your advantage. It’s an amazing chance for positioning all hard manual work on autopilot and to perform auto content syndication.
Main Member’s Benefits:
- It transforms one post into 100?s (or even 1000?s) of posts quickly
- It provides big traffic with every individual post syndicated
- It delivers automatic great quality content spinning for unique posts
- It separately examines each post before sending it to improve its quality
- It uses automated Google authorship code to tag your authority on every post
- You get automated deep one-way links to your web pages content
- You get fast indexing of every post simply for the reason of to the power of high PR syndication
- You get safeguarded and top spots in the search engines
- It recovers lost rankings fast with high authority links
- It saves money and time by setting up everything on autopilot
- You get big amounts of traffic with every post syndicated
- You can create your own super link network
So, if you want to use auto content syndication techniques, we advise you to use Syndication Rockstar WP plugin.
4. Content Syndication Networks
The Content Syndication Networks are very similar to ad networks like Google and Yahoo Bing, but they target, especially on advertising other content like blog posts, articles and other similar types of content.
There is a wide range of different techniques on how the content syndication networks will present your content. Some will show the URL or source of the information, others will hide it. Some of the content can get a little spammy with images or fresh news to get rich quick promises.
Before joining this content syndication activity, you must have a look at the options for content syndication networks and only then go over the steps for creating campaigns.
So, if you are interested in this approach and want to know how to syndicate content by use of content syndication networks, we suggest using the following networks:
The Outbrain network is an advertising focused content discovery platform whose content marketing module is developed to help Internet publishers improve web traffic by delivering sponsor website links, with the goal of causing visitors to make purchases. It provides recommendations for several media types, including online, news, video, and mobile.
The Outbrain has been getting a lot of press in the content syndication or content discovery industry. They’re one of the leaders and seem to be giving a great cost per click or cost per visitor for users.
The Outbrain uses behavioral targeting to recommend articles, slideshows, blog posts, photos or videos to a reader, rather than relying on a more basic “related items” widget. The websites with the recommended articles pay Outbrain for this service, and Outbrain pays the website on which the links appear. This network claims to be installed on more than 35,000 websites, and that it assists over 150 billion recommendations and 15 billion page views per month. Its recommendations reach over 87% of US Internet users.
The Zemanta network is comparable to Outbrain. Your posts are syndicated across a network that includes hundreds of thousands of publishers, such as popular news websites and blogs. This service, like the others in this list, does much of the large lifting for you. After adding your titles and URLs, Zemanta operates to put the content in front of the right people. You have control over the image and the title you choose to use, and Zemanta presents analytics so you can see what works best in their network.
The goal with this provider and the others is not to pass link juice as was common with some SEO techniques. This is all about referring domains that will refer traffic to your blog. The links won’t count toward SEO, but they will deliver traffic. And that traffic will be interested in reading your best blog content. Also, it has the potential to be much more efficient than a regular ad, as the blog posts can earn confidence and get new website visitors to email opt-in form.
The SimpleReach network is a content engine that dives through a blog’s content and encourages the ones most likely to succeed in social media channels. The Slide is the tool that websits on the same page as blog posts promoting internal posts to read and share. The some publishers now permit the slide or the leader board to sit on their websites, advertising posts from other websites.
And that’s the biggest opportunity for blog publishers. The SimpleReach crawls through the most popular posts on the most popular social networks like Facebook, Twitter, Reddit and more and figures out the type of posts that are the most popular and most likely to be shared. This significantly increases the effect of content syndication.
The ARC network is variety of a ways to send your content across numerous channels similar to a newswire or press release service. The content you produce is sent out throughout websites, social media, blogs and other. It’s really more of a syndicate where your content is shared and published on other websites with links back to the original source (no-follow links). But keep in mind, this is not about SEO. It’s about generating interest in your brand through content submission and traffic back to your website or blog.
The Taboola is a content syndication platform more like Outbrain and Zemanta. It has a wide range of publishers large and small including Politico. They deliver content, including blog posts, videos and other branded content to the stable of publishers, pushing audiences back to the source of the content from “Around the Web” as it often says next to the articles.
5. Overcoming Content Syndication Problems
Content syndication should be used with care, so make sure you have everything set up right before you start your syndication campaign. Many marketers have been considering that syndicating content generates duplicate content! And it does, but, if managed properly, the search engines will have no problem with this at all.
Here are the four most effective ways for engaging with that issue:
The best solution is to have the website syndicating your content place a rel=canonical tag on the page with your article. This alternative is the best decision for preventing Google penalties. So, you place this tag on the page with the syndicated content and have the tag list the original address of the article. This informs Google that the second version is just a copy. This permit you to stay away from possible problems, but any links that go to the copy of the article will be observed for the unique version.
The canonical tag for an article about green dresses would look like this:
The next best choice is to have the copy of the article NoIndex. By informing the search engines to hold the syndicated copy out of the index, the duplicate content is also sorted out. In addition, the links from the syndicated article copy back to your website will still pass PageRank activity.
Nevertheless, this solution is not as good as the rel=canonical tag! With NoIndex, it is likely that much of that PageRank will be passed out of the copy of the article to websites other than yours, and the rel=canonical goes almost all of it back to the original.
c) Direct Attribution Link
You should only use the third choice when you are not capable to get the publishing website to accept one of the first two choices. If that occurs, make sure you get a link directly from the syndicated copy to the original article (but not to your home page).
In most of the cases, this is still a good signal for the search engines to figure out which version is the original. There is some risk that they will not get this right, but that risk is minimal.
d) Screw It, Do It Anyway
There are situations where you might want to syndicate content, but the publisher is not prepared to implement any of the above solutions. For example, they may only want to link back to your home page as attribution. This situation can direct to the higher authority website being seen as the unique publisher, with your copy seen as a duplicate. If this occurs, the other website will rank for your content and not you.
While that may sound pretty hard, often it still makes sense to do it in any case. When the exposure and reputation-building advantages are high enough, syndication without ideal attribution could still be a good switch. Unless traffic to your own website, simply does not matter, you should only do this not often.
6. Conclusion and Notes
If you decide to syndicate your content, you can greatly increase traffic to your website. But in order to do this effectively, initially, you should create the strategy for the content syndication. This strategy may consist of several parts, realized with the use of specialized WP plugins, and by participation in the content syndication networks.
So, where to start content syndication:
Select a WP plugin (s) for the regular use with the regard to the market segments (websites on relevant topics to your website), where you’d like to place your content. To do this, you need to study in detail the features of the free content syndication plugins, like Syndicate Press, Push Syndication, Feed WordPress, CyberSyn, Syndicate Out etc.
Content syndication should be applied with careful attention, not to create duplicate content. So, make sure you have every little thing set up right and all the appropriate kinks worked about before you launch your syndication campaign. Typically, each of the methods of content syndication, includes techniques to prevent duplicate content, use them. If the method does not offer such techniques – it can’t be used to syndicate your content, as this may result in your website’s reputation to zero.