Using Third Party Advertising Services
Last edited: May 25, 2018
Using third party advertising service is one of the very popular ways to get ads for the website. It involves a Third Party Ads Program (or Content-Sensitive Web-Based Marketing) like AdSense, MediaNet, RevenueHits, Chitika, and other to monetize your website. The main principle of using these services is simple. They place their special ads on web pages of your website by analyzing the keywords and the content of the specific web page (they select an advertisement for it). If your website visitors click on the ads, you get paid to your account.
Despite the fact that the question – How to monetize a website – can be a very nagging question for you, it, nonetheless, should be remembered that the use of third party ads gives significantly less revenue than direct placement of ads from marketplaces like Amazon, ClickBank, Warrior+Plus, PayDotCom, JVZoo, etc. on your business website. Therefore, despite the attractiveness and simplicity of this approach, you should have at least a small amount of direct advertising from your niche marketplaces to increase the revenue.
So, here we discuss:
- Using Third Party Advertising Service
- AdSense, as a Leader of Ad-Share Programs
- Best Alternatives to AdSense
- Conclusion and Notes
1. Using Third Party Advertising Service
It is well known that the website content and content monetization – determine the amount of profit from the business website, for which the monetization is the main source of income.
So, first of all, if you are at the initial stage of creating the website and the use of AdSense as third party advertising services for your website monetization, we suggest you pay attention to the program HyperVRE, as it can help you create a long-lasting passive income with literally an infinite potential, including AdSense and Affiliate Marketing.
Here is a list of exactly what HyperVRE does:
- Generate thousands of fresh, unique content-rich webpages from highly-targeted keyword lists of your choic
- Make money by instantly publishing AdSense ads on your website
- Keep your web pages fresh with unique content by placing several rotating RSS feeds to ensure that all web pages are uniquely and highly related to the topic
- Exponentially increases your profits by giving away the software with YOUR affiliate links branded into it. The viral potential of this program is endless…
- Advertise any ClickBank, Amazon, or PayDotCom product of your selection. In fact, you’re not even limited to these 3 affiliate programs. You can advertise any affiliate product of your choice
- Make a long-lasting passive earnings with literally an infinite potential, including AdSense and Affiliate Marketing
b) Being Clear About the General Approach
The general approach and methods that you’ll use to monetize your website are important, because that is what will bring you money. And, of course, the composition of the ads and their placement on the website must be considered before writing content for web pages, as the nature of advertising affects the content. For example, if on a particular web page you are reasoning about the TOP hosting services, the advertised hosting services will affect what you write.
Before you go to the selection and implementation of the concrete monetization strategies for your business website you should be very clear about the general approach you’ll be using. This will allow you to better determine the actual amount of works on monetization.
For novice marketers advertising by the use of online marketplaces may seem difficult, but it is not. Let’s gradually examine this. So, despite the variety of methods of monetizing websites, they can be divided into three groups on the approach applied:
- Using third party advertising service (ad-share programs)
- Self-search for products and services for advertising on your website
- Combined approach for ad placement
Let’s look in more details on using third party advertising service, starting with AdSense.
2. AdSense, as a Leader of Ad-Share Programs
If you do not want to deal with the placement of advertising on your website by yourself, then you can use third party services, like AdSense, MediaNet, Bidvertiser, etc. These websites are often called as ad-share programs and are very common for website monetization. The basic operating principle is that they pick suitable ads (third party ads) for placing ads on web pages using keywords that you provide them within a specific advertising campaign.
Google AdSense is a free and easy to use program that offers website owners (both large and small) a great opportunity to earn money by displaying relevant ads of Google on their websites. AdSense has its own search technologies and rating pages evaluation technologies. They recognize the context and content of the web pages and select the ads Google, which are most relevant to those pages. So, AdSense displays text and image ads (on your choice), targeted to the content of your web pages and targeted for the search queries of AdSense. In addition to ads targeted by keywords Google also provides targeted ad placements and offers ads with pay-per-impression, which are specially adapted for your web pages.
Getting started with AdSense is easy. It does not require special education. They gave you a few lines of HTML code which you add to any of your web pages. After the code is inserted, it takes just a few minutes for starting ads show on your web page. From this point profits begin increase.
To the main advantages of the program can be attributed: a high level of reliability, good handling of advertising campaigns and high level of automation. To the disadvantages of the program can be attributed: low level of payments and too strict rules, often leading to the closure of accounts.
Among these programs the most known is AdSense. By adding ad units of AdSense, you can increase your income by a wide range of advertisements. On every page you can place up to three AdSense ad units (but no more than one ad unit of size 300 x 600). After adding them, check to see how they affect the total income: this is the best criterion of efficiency.
The income can’t be accurately predicted, as it depends on several factors, including the following: Ad Types (which are displayed on your web pages), Ad Costs (which are displayed on your web pages) and the number of AdSense products used.
There are a variety of ways to make money with AdSense: by showing ads web pages, by adding to the website the search function, placing ads in feeds, and others. The more AdSense products you use, the more you’ll be able to earn. So, the best way to find out how much you can earn – it’s starting showing ads on your web pages. Participation in the program does not imply any cost or obligation on your part, besides it is very easy to use. For more info use one of the best Google AdSense Tutorial.
And a little bit of bad things on the AdSense use!
Unfortunately, the use of this program, in some cases, can be problematic. They often close accounts without giving detailed explanations. Most often, it is because they do not like to see any other advertising on web pages of your website. Another problem you may have – is the dissatisfaction with payment, in particular, with the small size of payment. So, if you face such problems, use alternatives like MediaNet, MediaNet, Bidvertiser, etc (a list of the best alternatives is given below).
3. Best Alternatives to AdSense
For many reasons your AdSense account may be suspended (or even closed) and you may be seriously upset. Often this is due to the fact that you use other ads on your web pages and AdSense do not like it, especially when you have a lot of advertising. In this case you may encounter a problem to monetize your website in a different way. If you happened to such a situation, you can try alternatives to AdSense. Some alternatives can be very effective for you. But in each case they should be tested, as it depends on the content of your website and features of the alternate site (that puts you ads on your website). Do not be afraid to experiment and you’ll find a worthy replacement to AdSense.
The MediaNet is one of the most effective alternatives for AdSense third party ads. It is a contextual ad network, operated by Yahoo and Bing. It makes it possible for publishers to earn money from advertising revenue, and offers custom-made ad units that fit with your website look. It also shows ads to the mobile phone and tablet users. So, the Yahoo and Bing Network give you the instant access to one of the world’s largest marketplaces for keyword-targeted advertising services. No matter how wide the niche of your website is – Media.net will find advertisers appropriate for your content material. At the moment, this network is not open for public sign up. But you can request for an invitation. The minimal payment is $100 (PayPal/Wire).
The RevenueHits says that they are not as great as AdSense, but they believe they are much better than other third party advertising services. It’s a Performance based Ad Network that allows publishers to generate more income. They offer Banner ads, Sliders, Pop-unders, button, etc. The RevenueHits technology permits them to scan millions of online ads and analyze their performance over time. Their huge inventory of ads is made up of effective text and display ads that promotes performance-based offers. By serving these proven ads they help publishers increase revenue and improve their bottom line. Also, their innovative Performance Based (CPA) Ad Network was designed to help publishers monetize online assets, including toolbars, websites, search, widgets, IM applications and more. So, if you are going to use this network, I would suggest you to keep your ads running for 5-6 days to get best results. The minimal payment is $20 (PayPal/Payoneer), $500 (Wire).
The Bidvertiser is a pay per click advertising site that could be a great AdSense alternative if you didn’t get AdSense approval or got banned. The way it works is a little bit different from AdSense. While AdSense shows ads based on context or visitor’s interest, it creates a bidding system that allows the highest bidder to advertise on your blog. Initially, you won’t be able to earn much revenue as it takes some time to get your website found by Highest bidders. So, the BidVertiser will always display the highest bidders’ ads on web pages, assuring the maximum revenue possible at any given time. The Bidvertiser offers Text ads, Banner ads, Mobile Ads, Slider ads and others. You can also make money by promoting your customized toolbar. They pay monthly and the minimal payment is $10 for PayPal/Payza and $50 for the check.
The Infolinks is a bit unique from other advertising networks. Mainly for the reason that it displays ads differently. It doesn’t take too many spots on your website to show ads. It shows in text ads or pop-up ads. You can use it with AdSense securely. With 1 billion users globally, your ads will get the exposure they deserve. Infolinks real-time targeting provides you the capability to grab the attention of customers with intent-based ads. The smart ad units increase your traffic with an algorithm that detects the interest of the user and presents only relevant ads. As the 3rd largest publisher marketplace, Infolinks provides you with the infrastructure to globally expand overall ad impressions. Infolinks offers 4 types of ads – InFold, InText, InTag, and InFrame. All of them are designed to overcome banner blindness. They pay monthly and the minimal payment is $50 for PayPal or $100 for Bank wire.
The Adversal is the most effective Adsense alternative in terms of serving ads. It has a wonderful CTR and operates with several languages, but you need to have monthly page views of 50,000 to apply this network. Let the Adversal Network manage your ad space and you’ll by no means have to worry about your inventory going unsold again. They not only offer a 100% fill rate, but also the highest CPM readily available in your inventory as your ad space will be bid on by 100’s of direct advertisers, demand partners, DSPs, and major exchanges. So, to use the Adversal your website must: have a minimum of 50,000 page views per month, not host content that delivers malware or browser hijacks/redirects, not host or link to copyright infringing (pirated/illegal) material, not contain or link to adult content. It has an affiliate program too. They pay monthly and the minimal payment is $20 (PayPal, ACH, Check, or Wire).
The Wiglink is totally different from other Ad networks and third party advertising services. It converts normal links into affiliate links. If someone makes a purchase by using your link, you’ll earn a commission out of it. For example, if you have a post about iPhone or you mentioned iPhone on a post, VigLink will automatically add new affiliate links or convert existing links to affiliate links. The Viglink is a completely easy way to monetize your website. Also, Viglink allows you to easily create monetized links to incorporate into your social media posts. So, the VigLink allows us to solely focus on writing the highest quality content without the distraction of adding product links. The dashboard also provides you with insights into the content and products that resonate with your readers. The minimal payment is – No Minimum.
The Chitika is the next Google AdSense alternative for third party advertising services. If you are worn out of not getting AdSense approval, then sign up for Chitika. You need not get approval for using Chitika ads on your site. That means you can monetize your low traffic site with Chitika. Just create an account and put ads on your website. It provides 3 types of ads – Search Targeted Ads, Local Ads, and Mobile Ads. Also, Chitika has a new mobile advertising platform that offers: Local Targeting (Choose your hometown in order to reach only those in close proximity to your business); Technologically Advanced Marketing (Mobile marketing is more modern, more unique, and provides more benefits than traditional forms of advertising utilized by small and mid-size businesses); Cost-Effective Ads (Chitika purposely priced to fit into the budget of any typical small business). The minimal payment is – $10 (PayPal), $50 (Check).
3. Conclusion and Notes
So, to get the most from AdSense, it is important to have an idea in which AdSense situations is the best way to monetize your content. Although it is possible to earn enough using only Google AdSense, but often it is better to use it along with other forms of website monetization. AdSense – this is a great way to earn extra income from the web property you own. Once Google AdSense will be implemented on your site, it will require very little attention and, therefore, will be an excellent tool to generate additional income.
It is also important to realize that you can remove the Google AdSense from your website at any time, and it does not entail any sanctions. You do not sign a contract with the AdSense, all based on how many impressions, advertisers get to your website, and how much they pay for them. This is important, because it means that you can run on your website the AdSense ads, but if there is something more profitable, you can simply remove the Google AdSense and replace it with a more profitable solution.
In order to get better results using third party advertising service, it is necessary to make the following:
If you are using AdSense or other third party advertising services, then you should be more focus on your website content in order to attract more visitors. The more visitors, the more clicks, and thus higher earnings.
Using other methods of your website monetization should be done very carefully so as not to enter into conflict with used third party advertising services. Read the advertising services rules carefully!
And finally, if you are not satisfied with the level of earnings when using third party advertising service, including AdSense use, you can implement a combination: for getting fresh and unique content – to use Article Builder, and for the website monetization – to use ClickBank Ad Rotator. This may require some investment, but good content and advertising of ClickBank products gives a good result instead of using third party advertising service!