How to Use Video Marketing to Get Traffic
Updated: March 24, 2021
Very simply video marketing is creating and incorporating videos into marketing campaigns, whether to promote products or services.
Live event videos are becoming more and more popular as online marketers try to leverage wealthy media content into their marketing attempts.
When you begin discovering out more about video marketing, you’ll learn about all the opportunities. You can do a lot of things to attract customers using video marketing. Video marketing is one of the most powerful ways to generate leads and increase your online business. And what is important, video marketing can be successfully performed for free or at low cost. Of course, you will have to make an effort to master the techniques of making interesting videos and to learn the methods on how to use video marketing.
The video is almost everywhere these days, even on mobile devices. About 30 percent of people watch video online every day. As a businessman you should be using this tendency to your advantage by incorporating video into your marketing strategies toolkit.
So, here we discuss:
- Video Marketing Power
- Main Types of Video Used for Marketing
- Where to Place Video to Get Traffic?
- Approaches to Create Video for Promotion
- Best Training for Video Marketing
- Best Video Marketing Tools
- Conclusion and Notes
1. Video Marketing Power
Video marketing can be free and paid, depending on how you produce videos and what video platform you use. For example, to have it free you can make videos yourself and promote them on YouTube. Or, you can order videos and use the paid video platforms (like Brightcove, Wistia, etc.), and in this case you’ll bear the costs.
More often online marketers are using YouTube, as it is the second-largest search engine on the net. Publishing videos to YouTube is a confirmed way to get plenty of free traffic, but does take dedication considering that you want to build your YouTube channel to get regular people seeing your videos. Some people think they can post a video and just relax while it goes viral. But that is, the exclusion and not the principle. In most cases it takes time for a quite special video to go viral.
The tried out and real method to getting video traffic is submitting regular videos (day by day or week by week), and in that way, developing your channel over time as pointed out. With each video offered you motivate people to subscribe to your channel, and thus you’ll get more traffic and subscribers to your list. And then, with each video release, you’ll have that many more people that will see your latest video uploads. Ultimately, you build views, comments, and traffic from video marketing.
So, the main feature of video marketing – is its high efficiency and low costs, or total lack of costs if you learn how to perform high-quality, original and interesting videos.
2. Main Types of Video Used for Marketing
There are two main methods for creating videos for marketing:
- Screen Capture
- Real-life Videos
a) Screen Capture Video
The Screen Capture Videos are more popular, as they are very easy to create. For example, they may be made using PowerPoint (or Keynote). If you are just starting your video marketing, it is recommended to begin with screen capture video creation. Here are some free tools that you can also use to create screen capture videos and images.
When creating screen capture videos, you may also need a microphone to record the voice (or you can use music accompaniment for your content). The microphone Ligitech ClearChat USB Headset is one of the highly recommended for high-quality voice recording.
On the Internet there is a lot of educational material on the subject of how to create screen capture videos. For example, just enter YouTube and type in a search box – How to create screen capture videos?
b) Real-life Video
To create the Real-Life Videos you first of all will need a high-quality camera, for example, the Flip Ultra HD. The quality camera will help you to create trust and authority, which is very important for video marketing. Also, at creating real-life videos will be very good idea to use Camtasia Studio, which allows you to easily and efficiently edit your videos.
So, to create attractive real-life videos, you’ll need to make some investments.
Of course, in both cases you need to think carefully about your video scenario and content, and don’t make videos too big. For example, at informative products, advertising the duration of the video should not be more than 8-10 minutes.
3. Where to Place Video to Get Traffic?
To date, there are a considerable number of video websites that can be used to get traffic from video marketing. Visit Top 15 Most Popular Video Websites.
But taking into account that we are talking about online business, you need to use only the ones that are more suitable for your online business purposes. We advise you to start with the following platforms to get traffic from video marketing:
The YouTube actually created in 2005 and purchased by Google in 2006, today is certainly the most popular video sharing and viewing website on the Web. An incredibly wide range of multimedia content is offered on YouTube: user-generated, movie clips and movie trailers, TV clips, video blogging (also known as – blogging), original Web series, and more.
People all over the world use YouTube as a platform on which to share their lives. However, large corporations also take advantage of the extremely large global audience available through YouTube to spread their own multimedia content. Very many businesses have successfully used YouTube to advertise products and services. YouTube traffic is just huge, and you should use it for your video marketing tasks.
The DailyMotion, released in 2005 and it is the second largest video website in the world with respect to various Web measurements. The videos on DailyMotion can be identified by a number of different ways: via categories (also known as channels, providing everything from Animals to Travel), by verifying out the Most Viewed, Trending, or What’s Hot displays, browsing the Featured Users (official company presences on DailyMotion), or just by typing in whatever you might be looking for into the DailyMotion search box.
The Vevo platform, unlike many of the other video websites mentioned by us, is stringently for music videos. Launched in 2009, Vevo offers the highest quality music multimedia from such organizations as Sony, Universal, EMI, CBS, and Walt Disney Records. Relating to multiple measuring statistics, Vevo has been ranked as the number one music multimedia platform on the Web now.
To find the video you want to watch at Vevo is quite simple. Search for your preferred song, artist, or band simply by typing a query into the Vevo search box, check out the featured videos on the Vevo home page, see what’s on the What’s Hot list, or take a search at the Featured Channels, showcasing themed videos in such categories as. As very many people like to listen to music, you can use this platform to promote your offers.
The Metacafe video platform focuses on entertainment more than many other free video websites, and particularly entertainment focused on a particular demographic. They have more unique and premium top quality content than any other entertainment website, and are among the top 3 video websites in the U.S.
In general, they are focused to showcasing short-form videos from the world of movies, video games, TV, music and sports, primarily aimed at young men. If your video content is likely to be appealing to that demographic, then Metacafe might be a good selection to host your videos.
Each platform has its own specific features, which should be carefully considered after registration. Also, before developing the next video, be sure to watch some videos of the competitors, using the chosen keywords for your new video.
Try to make your videos more interesting than of competitors, it will make your channel more attractive for the visitors and you will get more traffic.
4. Approaches to Create Video for Promotion
There are two approaches:
- Own video making
- Video on the order
The use of a particular approach depends on your qualifications and availability of funds.
a) Own Video Making
Therefore, in order to make a good video there are some proven techniques and tools that can help make your video engage and hold the attention of the viewer. The marketers usually try to use a simple and easy to use app that allows to create beautiful and professional looking thumbnails for their videos, for example, like YouTube Thumbnail Creator.
Tools of such level enable you to drag and drop one or multiple images simultaneously, crop your images and get rid of unnecessary wasted space, personalize your thumbnail by adding a line of text or multiple text, resize your images left to right or top to bottom to the exact size you want, change to background color of the entire image ad, and other. They may also include recommendations on how to use video marketing.
Here are some recommended tools that can help you get started out.
The Prezi is an exciting take on the slide presentation, as it permits you to create one bigger and more easily connected idea and then use the tool to focus, pan and journey all around the business presentation to create actual dynamic feel.
It’s not the simplest tool to master, but check out some of the amazing examples on the site to get motivated.
The Tube Slicer is a web based application that allows you to create beautiful and professional looking videos. There is nothing to download or install.
You can use ready to use templates and choose from one of 80 custom thumbnail and background image designs. These designs are based on some of the most popular thumbnail designs on YouTube.
Simply browse through the thumbnail templates and choose the design you want. The template will then open up inside the slicer and you can change any element you desire. From color, text and fonts, everything can be changed and updated. You can even save your project for a later date or save it as your own customized template for future use.
b) Video on the Order
Certainly when ordering videos much depends on money you can spend for, and the professional level of the people who will do it for you.
On these sites you can also find many offers for videos distribution that may allow you to get more traffic from video marketing.
5. Best Training for Video Marketing
If you want to speed up the process of development of this type of marketing and know better how to use video marketing, as well as to get access to related resources, you can take advantage of special services. The best of these services, we give below.
Video Marketing Blaster
The Video Marketing Blaster is The Only Software That Is Able To Reverse-Engineer YT & Google Ranking System and Rank Hundreds Of Videos With The Click Of 3 Buttons.
What’s the most powerful marketing medium on the internet? If you didn’t say video…you’re just plain wrong. Sorry to be so blunt, but 70% of marketers are already using YouTube to promote their products and services. But you can have an unfair advantage over all these marketers. A few years ago, Ranking videos on the first page of google and YouTube was easy as 1-2-3. Nowadays, with fierce competition and every marketer and their mom uploading thousands of videos each day it’s hard to get your video on the first page of Google or YouTube.Video Marketing Blaster.
Find Untapped KeywordsVMB will suggest untapped keywords and related keywords for your main niche.
Keywords that you can easily exploit and that will bring you highly targeted traffic that will convert like crazy!
Copy/Paste and PROFIT!Upload your videos or live events on YouTube and watch the traffic flooding your offers!
Autopilot SEO OptimizationWith one click VMB will analyze your competitors, identifying all the weak points in their videos and will automatically exploit them.
After a few seconds VMB will give you a perfectly balanced combination of titles, descriptions and tags that will get you TOP RANKINGS!
- Reverse Engineers Google & YT Ranking System
- Finds untapped, buyer keywords that can easy be exploited
- Gets you ranked thanks to perfect SEO optimized Titles, Desc & Tags
- Works in ua or any other language , and in any NICHE!
- Drives 100% Free traffic from Google & Youtube
- Tap Into The Massive Potential Of SEO Without Actually Knowing SEO
Video Marketing Blaster has proven to be a very effective SEO tool to take you to higher rankings. It optimizes your titles, tags and descriptions, which makes your traffic increase very fast – with just a few clicks. I will, therefore, recommend this software to you, as it promises to help you a lot.
Read also about the Easy Video Suite.
6. Best Video Marketing Tools
The Content Samurai is an online video editing tool helps you create fast, easy and professional-looking videos within minutes.
It is a brand-new video creator software from the makers of the Market Samurai keyword tool. It takes all of the features of other video makers and combines them into one awesome online tool that every Internet marketer or small business owner needs. With a fun, intuitive, simple and easy-to-use interface and a step-by-step approach you can take your existing blog posts or pre-written scripts into professional-looking videos within minutes with just a few mouse clicks without absolutely zero editing experience.
You can create great videos even if your budget is low and you can’t afford a professional videographer. You don’t even have to use (or learn how to use) a complicated and expensive video editing software.
With Content Samurai’s awesome video tool all it takes is just a few simple steps. It is a pretty good and cool tool you can use easily without any prior video editing experience that is sure going to help you get rankings, views and much more traffic to your website or online business.
A monthly fee of $97 might be too much for someone just starting out. Its biggest con is its price but, it’s an investment we all have to do to make our online businesses grow and make more money online. Being an online tool makes it very handy and you can use it from anywhere to produce a quick video and have people viewing and getting to know you and your brand better in under 15 minutes.
6. Conclusion and Notes
So, to perform video marketing is in fact simpler than you may have thought, but the benefits can be big. All you need to do is – to use some simple tools, spend some time and effort and you can get many targeted visitors to your website.
Here are a few notes for creating video:
Take your time in the thinking phase to determine just what you want to create a video about. Usually it will be about some issue that many people in your niche need help with. As soon as you’ve got the idea, make a list of targeted and highly searched keywords relevant to your topic. Next, you’ll want to come up with an outline of the exact points you’re going to involve in your video. By having an outline, it can make your thoughts, and words, run smoother which will make a more exciting experience for your viewersust years
Make sure that your video surely provides the solution to some burning question or problem that the people in your niche might have. Make it something that is typical, something that many people have difficulty with. Giving to the people an answer to their problem will go such a long way in setting up your credibility with your viewers who will come to look at you as an expert.
Keep the video short and to the point. Don’t let your ideas drift about and stay on the major subject (topic). Don’t give out too much info, keep something for them to want to visit your website or purchase your product. Also, make sure your visitors can see and hear the video.
When submitting your video to YouTube or other video directories, take time to write up a strong description. Make sure the title of your video has at least one keyword in it. Also, include keywords in your tags and description. These things may not be read by your viewers, but the search engines will read them and use them to figure out where your video is best suited. Make in the description something that people will remember
Get more outcomes from less work! Publish your video to more than one video directory, or better yet, submit it to a service that will syndicate it all over the web for you all on video marketing autopilot
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