Why Use WordPress
So, if you begin to implement your business website creation, you may have a question – Why use WordPress?
Here you’ll face the task of creating a quality business website for you at a moderate investment of money and time. Given that this will be your business brainchild, among other things, the website should be pleasantly designed, highly functional and be well recognized. In this case it’ll attract visitors and they will come back to your website, and thus, sales will increase.
You’ve probably heard before that the websites are created on the platforms, they are also often called – Content Management System (CMS). Of course, each platform has its principal purpose, advantages and disadvantages. The choice of platform depends on what requirements you have for your website. For example, if there is a need to work with big databases, it is necessary to select the platform that is focused on it.
Looking ahead, we note that we’ll focus on the application of the WordPress platform, as it is accessible to many people and allows you to create very high quality websites without programming knowledge.
So, here we discuss:
- What is a Website Platform?
- What Website Platforms Are Most Popular?
- Which Platform to Use for Website Creation?
- Specific Benefits of WordPress Use
- Conclusion and Notes
1. What is a Website Platform?
Before we proceed to the direct discussion on how to create business website and how to use WordPress, we need to emphasize a very important aspect – the future website management and support. This question for many people is essential (probably the main), since they are not the programmers and they have no intention to study this subject.
Most often, people have the intention to use the website as a ready-made tool, and, preferably, without any headache. Therefore, the main purpose for you in the implementation of this step – is to create the website, which you can well understand and manage later, plus with a high level of automation. Automation for a business website is of very big importance, as it will help you to run your online business faster, also, as this is one of the features of the modern Internet business.
The nice thing is that for today the systems of website creation are well developed, and this task can be successfully solved without much effort and money. If you encounter any problems with the website creation or management, you can easily find people who will help you.
If you are a complete novice at creating websites and you are not sure that you will be able to master the material, do not worry – you can order a turnkey website and gradually learn how to use it. Many people follow this way and achieve success.
So, what is a Website Platform or CSM (Content Management System)?
CMS – is a special software for website content management that is installed on a hosting server, and which has two main functions:
- To show the web pages to the website visitors, forming their content by use of pre-defined and designed templates (content may include: text, images, tables and other data that stored in the database)
- To help the website owner or admin to manage website without any special skills: to make and publish web pages, upload text, images, tables, video, etc., make references to external resources (links to the pages), and so on
Here it is important to understand that the website as a set of web pages by CMS scheme does not exist. There are the separate designed templates and a separate set of different data: text, images, files, archives, documents, MSOffice/ PDF and other data. CMS creates a web page for the website visitor, at the moment of his request.
These programs have a control panel, and you run your website by use of this panel. The control panel allows you to configure settings for specific user needs.
2. What Website Platforms Are Most Popular?
The number of existing CMS is more than one thousand, and each of them has its own features and primary purpose.
The most popular are:
Read about the Major Platforms, it will help you to better understand their purpose and their differences.
Which platform is the best of these three?
This is not a correct question, since each of them has advantages and disadvantages, and much depends on the case of use. In addition, we have to take into account the ease of understanding and use of the platform.
3. Which Platform to Use for Website Creation?
For business website creation we advise you to use WordPress platform.
With this platform you can create a business website of a high level with little effort. Besides many other advantages, it is most suitable for beginners. For example, by use of Drupal or Joomla you can create more complicated websites, but we do not have this task, as a business website we plan to have is not of a very high level of complexity and we do not need it.
But the biggest advantage of WP platform is that for it many Plugins and Widgets are developed. By use of WP plugins and widgets you can make your business website highly automated and successfully solve such very complex and time-consuming tasks as:
- Easily perform SEO works for your website pages
- Automatically select ads from different marketplaces and place them on your web pages
- To perform many content search and content managing works
- To create backlinks
- To support your email list building
- To perform many content search and content managing works
- To support traffic submission activities
- To help make your presence in social networks more effective for your business
Of course, this is not a complete list of capabilities which WP plugins provide for business websites. The list is much longer.
So, if you are at a crossroads in choosing a platform for your business website creation – chose WordPress!
4. Specific Benefits of WordPress Use
The WordPress has been around since 2003 and is the most popular platform for website creation on the market. Here are the TOP 8 reasons why WordPress is so popular and why use WordPress to create a business website.
a) WordPress is Really Free to Use
WordPress is absolutely free to use for the people. It doesn’t get started charging even when you reach a certain size, it does not close off any of its code to you. This is one of the less cemented, but possibly, the most crucial factors of WordPress success. So, no charges, no half truths. This makes the WordPress very accessible and popular for millions of people and, of course, one of the main benefits of using WordPress.
b) WordPress is Easy to Install
You can easily set automatically, as most hosting companies use a third party service to manage different applications in your control panel. CpanelX is one example. There is an application called Fantastico DeLux. When you click on the FD icon it opens up the application and this is where with a few steps you can install WordPress on your hosting space. So, no need to make it manually. On the other hand, on Internet there are a lot of detailed instructions on manually WP installation. Also, you can use services like Fiverr to install it for just $5.
c) WordPress is Easy to Learn and Use
When discussing why use WordPress to create a business website, one of the most important arguments is its ease of learning and use, as it has an intuitive interface. Adding the new web pages, making posts, placing images, downloading plugins, and other routine things, can be done quickly and accurately. The WordPress developers managed to create a platform so successful, that for the majority of users it is easy to learn by trial and error, even without reading the instructions.
d) WordPress Has Many Themes
The use of themes makes the big benefits of using WordPress, The WordPress can come with two default themes previously installed, which are quite simple. Nevertheless, with the launch of WordPress 2.9 you can now search, upload and install themes from your WordPress dash panel.
There are thousands of free WP themes offered on the Internet. Finding a great theme can be as simple, for example, at ThemeForest and the WordPress Theme Repository. You can also go further and install the premium theme, which usually sell for the price between $30 and $100. The Tripwire Magazine recently compiled a list of the 60 best responsive WordPress themes, see it.
For the reason that themes are open source, you can purchase or download them and then modify them to your content. And keep in mind, the themes are separate from your content, so you can edit or replace themes at any time (holding your content and functionality in place). For example, now many websites change the old themes to the new responsive themes.
e) Increased Functionality by Using Plugins
There are almost 8,000 WP plugins readily available that you can install to improve the functionality of WordPress. Once again, these are simply searching, installed and activated via your dashboard. Some plugins improve SEO, improve web page orders, blog comments, twitter tools, xml sitemap creators, pinging, and more. The list is very long.
Plugins make it possible for you to increase the functionality and create a business website without knowing the code. There are over 10,000 plugins accessible, that help you add all kinds of functionality to your website, like social media sharing, photo slideshows, SEO, video gallery, Facebook Fan Box, Twitter Feed, and more to your website. WordPress makes this achievable with plugins, most of which are free or fairly priced.
Also, due to the presence of special plugins and widgets, the WordPress website is easy to monetize yourself. If you decide to create a business website, then, most likely, the monetization of your website content will be an important point for you. Fortunately, the WordPress websites can be fairly easy monetized, both by using third-party advertising services, and by using special plugins and widgets for content monetization. Easy solutions for content monetization is one of the main benefits of using WordPress.
f) WordPress is SEO Friendly
The framework of the WordPress is such that it is optimized for search engines “out of the box”. The simple approach of blogging and creating fresh new content is something that search engines really like. However, with the installation of All in One SEO Pack plugin, the website will be completely optimized, taking away the hidden knowledge of SEO, which is so often made to look so much trickier than it in fact is.
You can also use premium SEO plugins, for example, SEOpressor. It is a WordPress plugin is deservedly among the best on page SEO tools. This plugin allows you to rank higher on search engines and, as an outcome, you can get much more organic traffic and raise earnings. It is easy to install, understand and use. It’ll point you particularly about SEO errors you have made and will force you to correct them. This will help to increase your website SEO score and keyword density.
g) WordPress Automatic Updating
As soon as you have installed the WordPress on your server, a theme and all the plugins you need to have, you will need to update them from time to time. With the launch of 2.9 these upgrades can all be performed by more or less one click. The WordPress informs you when the upgrades become available and then recommend that you upgrade instantly by simply clicking the upgrade option. So, with WordPress, you have control of almost every feature of your website and can simply make all updates yourself.
Furthermore, by default, from version 3.7 and above, your WordPress website will update itself when a new modest or security update is launched. This means, that if you’re on WordPress 3.7.0 and high, the application will auto update itself.
h) Search Engines Like the WordPress Sites
Google likes WordPress websites, as they are updated more regularly, and the content appears to be set up well. You can get a WordPress website ranking rapidly in comparison to a static website. Google has even gone on report as recommending WordPress for business websites.
The code regarding WordPress is very clean up and straightforward, making it effortless for search engines to read and index a website content. In addition, each web page, post, and image can have its own meta tag keywords, description, and title, and be optimized for specific keywords, allowing for very accurate search engine optimization. You can also use tags to further improve your search engine optimization initiatives.
5. Conclusion and Notes
So, if you have a business (or plan to have one), you need a website. It’s really that simple. A business without a web presence is missing out some serious opportunities in getting potential clients or customers. If you don’t want to miss out the money, set up your website.
For beginners, we strongly suggest sticking to WordPress. It’s the easiest platform I’ve ever worked with, but it’s flexible enough to suit everyone from small business owners, and freelancers to creative artists and bloggers. Nearly half of the websites on the internet are running on the WordPress website platform.
In our opinion, for many business tasks is preferable to create a website on a WordPress platform:
Using WordPress, you can expand the capabilities of your business websites, as you can utilize a variety of PW plugins (many of which are free). This makes possible to satisfy the requirements of many types of business websites.