How to Improve Website Promotion
Updated: May 27, 2018
In order to know better how to improve website promotion to make your business website well-perceived by search engines and visitors, you should definitely learn On-Page SEO and Off-Page SEO (Link Building).
In general, it’s not so hard to perform link building works, moreover, that in the market, there are many very effective tools (including WordPress plugins) for these works support and automation. However, the use of these tools does not exempt you from having to understand the basics of link building, with the aim to move in the right direction and successfully choose the required tools.
Many marketers hate to learn Off-Page SEO and to be involved in building backlinks. There are a lot of such marketers even among those who are very successful in link building. They do it because understands well that without a serious number of quality backlinks their websites will not have good search engine rankings and thus traffic and sales.
Of course, you can’t deal too much with On-Page SEO and Off-Page SEO, but then you have to learn well how to use PPC (pay-per-click) and take financial risks of managing advertising PPC campaigns to improve website promotion.
Website Promotion FAQ
1. What is On-Page SEO?
On-Page SEO is the practice of optimizing your content for search engines. Optimizing your content for search includes tasks like keyword usage, keyword placement, readability, image usage, URL optimization and more.
The meaning of On-Page SEO in the aspect of getting the free traffic for a website is simple – just create your all web pages by the SEO rules. This will allow search engines to find, analyze and rank your pages. All this will increase your chances of getting free traffic.
2. What is Off-Page SEO?
If in short, Off-Page SEO is all the activities that you do outside your website to support it and get more traffic. More specifically – it is the backlinks building process to improve your website search engine rankings.
This is mainly reflected in the fact that you make posts on other websites (articles, comments, questions, answers, etc.) and get backlinks to your website, and therefore improve website promotion. Backlinks are links that are directed towards your website, also knows as Inbound links (IBL’s).
3. What is More Important: On-Page SEO or Off-Page SEO?
Both are important to improve website promotion, but Off-Page SEO (link building) is much more laborious and time-consuming, and, in addition, it needs to be addressed permanently. Also, link building for the website can’t be done in 2-3 days (and it is not recommended), this could take a few months and even more.
We can say that backlinks building activity is one of the three most important and successes defining factors for business websites: Content Creation, Link Building and Traffic Submission
These factors are interrelated and all must be performed at a high level – in this case, you’ll achieve a guaranteed success. So, learn Off Page SEO well.
If you’re not permanently concerned about link building for your business website, then you’ll have to seriously study and use PPC advertising techniques and other paid methods to get traffic.
4. Is the Number and Quality of Baklinks Important?
Yes, it is very important.
The number of backlinks to a website is an indicator of the level of its popularity and value. Search engines, especially Google, will give more credit score to the websites that have a great number of quality backlinks, and look at those websites more relevant than to some others in the resulting pages for a search query.
So, when you are attempting to get more backlinks for your website promotion, you have to consider the quality, as not all links are created equal. Links from low quality websites will have very little or at all no effect on your website rankings. The best sorts of links are from trusted and reliable sources with high PR (page rank).
Use only good level link building tools and perform link building works permanently – and you’ll achieve great results in getting quality links and in a big number.
5. Why Do You Need Tools for Link Building Activities?
For at least four main reasons:
- To quickly and easily get the list of relevant sites and blogs where you have to create links.
- To prepare many variations of your content by use of a spinner tool (to make articles, comments, etc.).
- To record and track your website backlinks.
- To automate the most labor-intensive activities.
As we said earlier – link building is a laborious process and, therefore, quality tools are very necessary. It is desirable to have a good quality Backlink Builder tool and Spinner tool. Most often, the spinner is included (built-in) in the backlink builder tool.
6. How to Choose a Link Builder?
It depends on how intensively and extensively you are planning to create links to your website.
For example, if you want to use mainly the article directories to create links – then you have to choose the tool which provides a greater choice of article directories and is equipped with a very good spinner, as many article directories prefer original content. In this case the Article Marketing Robot (AMR) will be a good solution.
On the other hand, if you want to create links in a more wide range of places (like: Article Directories, Web Directories, Web 2.0 Sites, Social Bookmarking Sites, Video Sites, Press Releases, RSS Directories, etc.) – you should use the more universal link building tool, for example, UltimateDemon.
If you know the subject of link building, but you do not have sufficient time to meet the works, – then you should pay closer attention to the characteristics of automation option of the tool.
7. Is It Safe to Use a Highly Automated Link Building Tools?
It is safe if the used tool allows you to manage well the number of created links per time unit (day, week) and provides a high-quality spinning for sent out content.
The big number of backlinks to your website should be created gradually and you must not allow the distribution of not original and not readable content, as search engines and people don’t like it. The distribution of bad or not readable content – is the main problem with the use of many automated link building tools. Therefore, before purchasing the concrete automated link building tool, learn carefully about the quality of its spinner (also does it allows to connect other sinners – especially, The Best Spinner or Spin Rewriter, as they are the best).
The same applies to all WordPress link building plugins, including plugins for content syndication. For example, you can use Syndication Rockstar, as it allows you to connect The Best Spinner.
8. What WP Plugin is Batter to Use for Link Building?
We believe that LOKI Link Builder is a very good choice, as it creates high PR and Google friendly authority backlinks automatically.
This is an amazing tool because it is easy to install, set up and it operates automatically. It is awesome, as the result of its work is well accepted by Google and it creates quality links 24/7. Setting this plugin on your WordPress website, you can greatly relieve yourself from Off Site SEO works! And in addition, it does not stop you to perform other link building activities in other ways, if you wish to. This is a good answer to the question how to improve website promotion.
9. Can You Use Paid Link Building Services?
Yes, but very carefully and only those link building services that are practically making the real work instead of you (so, it must be like outsourcing).
Creating links should not be sharp and should not look like artificial, otherwise the search engines will ignore such links and even may ignore website.
As a rule, using link building services for website promotion it is not very cheap, but if you promote on your business website good selling products and services, the costs will be repaid.
We can recommend the following:
If you have a good budget for backlinks building, you are advised to use – Back Link Ranking. They will place all created links inside unique custom content written for you, and it’ll be highly relevant to your keywords and website. Of course, it is very important for On Page SEO and Off Page SEO of your website.
10. Do I Need to Track Backlinks of My Website?
Yes, of course.
For you it is necessary to constantly know the real and current situation on building backlinks, to make some analyses and to take timely actions. As, it is very important that the number of backlinks increased and the number of links with high PR also increased.
Many of the popular link building tools have built-in tracking tool and so you will not find any problems with tracking. Otherwise, we recommend you to use – Google Analytics (free) or Ahrefs (has a free option, 3 times a day which is good).
11. Where I Can Learn Off-Page SEO in More Details?
We can recommend two approaches to learning how to improve website promotion (On-Page SEO and Off-Page SEO):
To use the PLR Reports that are focused on the subject. Among the big number of PLR reports in the market often you can find some really very good (and even for free). Such reports usually include short explanations and step-by-step instructions that are easy to perform. Sign up to our newsletter and download 30 Ways to Get Backlinks. In this report you’ll find almost all the main aspects and techniques for building backlinks. It can become for you a reference book for ‘Learn Off-Page SEO’ topic.
To use special programs that focus on link building and traffic driving subjects. Typically, these programs are paid and include training courses, video material, list of sources, examples, ready-made sites, etc. More often their price ranges $40-$50 (one time payment). But there also may be the prices several times greater, if the link building program is very powerful and has significant practical value. You can learn Off-Page SEO from such programs a lot, and even become an expert.